The London Lions, a British basketball team, has partnered with BitPay, a cryptocurrency payment processor, to accept payments in DOGE and XRP.
This collaboration aims to bridge the gap between the crypto world and sports. This is done by promoting the acceptance of leading digital currencies.
Fans and the general public can now use BitPay to purchase the team’s uniforms and accessories. Bitpay supports digital currencies such as Dogecoin, XRP, Shiba Inu, Bitcoin, and Ethereum. The platform is a popular crypto payment platform that helps established businesses embrace the cryptocurrency ecosystem.
Bitpay has been instrumental in increasing the adoption of cryptocurrencies, even assisting Spanish Airlines in accepting crypto payments for tickets. Their efforts have contributed to the growth of memecoins like Dogecoin, turning them from amusing tokens into assets with substantial utility.
While the London Lions and BitPay partnership is well-known, it’s not the first collaboration between a sports team and the cryptocurrency industry. In 2021, billionaire Mark Cuban, made the NBA team Dallas Mavericks the first basketball club to accept DOGE as payment.
The London Lions’ decision to accept Dogecoin, XRP, and other cryptocurrencies demonstrates their interest in the emerging asset class. It also showcases their belief in cryptocurrencies as a crucial technological tool for accelerating blockchain adoption.
Although setbacks like the collapse of industry titans such as FTX have occurred, the trend of cryptocurrency and sports partnerships is promising.The London Lions’ acceptance of Dogecoin and XRP may set a new standard for businesses embracing digital currencies.
