HODL Assets intends to expand its presence in the nonfungible token space, as well as relocate its operations from Durban, South Africa, to the United States of America.
With the acquisition of blockchain-based social network and commerce platform CoinLinked, HODL Assets has further expanded its nonfungible token (NFT) aggregation platform.
Jenni Ta, a Wall Street veteran and the founder of the cryptocurrency exchange CoinLinked, will also join the HODL Assets team as chief operating officer, according to a press release issued on Wednesday morning.
In conjunction with the launch of its nonfungible token marketplace, known as the HODL platform, HODL Assets has a broader strategy to increase its presence in the nonfungible token space.
In the rapidly expanding NFT space, HODL’s new NFT platform will reportedly include gaming and social networking capabilities.
Ta previously told Cointelegraph that the blockchain social network platform CoinLinked was a “amalgamation of Twitter, Instagram, and Amazon,” which suggests that the acquisition of CoinLinked is related to these ambitions.
Ta stated in an interview with Cointelegraph that NFTs could be the “killer app” for Web 3.0, much in the same way that e-commerce and social media have dominated the current internet architecture, stating that:
“NFTs are absolutely the next step for disintermediation of the internet as the time has come when people are demanding ownership of their assets, and rightfully so. The internet is about gaining attention of the masses and constant change, flowing of information, while NFTs are about gaining attention of the individual and are a static snapshot of time.”
As a result, the HODL platform is looking to integrate CoinLinked’s processes in order to provide users with features that are not currently available on other NFT markets. As part of the announcement, the company expressed its desire to see NFTs become more widely used in everyday life.
Ta identified social media and gaming as intermediate steps on the road to making nonfungible tokens more accessible in his detailed description of the likely roadmap for broad-based nonfungible token adoption.
As previously reported, non-traditional gaming, particularly the play-to-earn variety, is gaining significant traction around the world, particularly in the United States.
According to the CoinLinked founder and new HODL Assets COO, the integration of non-financial tokens (NFTs) and social media on the blockchain will create a platform that will change the dynamics of digital content ownership and ownership rights in general.
Following the acquisition of CoinLinked, HODL Assets intends to relocate from South Africa to the United States as part of its expansion plans.
