Animoca Brands has partnered with Lamborghini, a luxury car manufacturer, to investigate novel Web3-based brand engagement initiatives.
The partnership will endeavor to provide Lamborghini’s customers and supporters with distinctive digital experiences that are based on Web 3.
According to an announcement by Animoca Brands on August 8, the partnership is designed to establish Lamborghini as a leader in digital-asset-based customer experiences.
“The partnership will combine both companies’ strengths to deliver unique experiences for Automobili Lamborghini’s fans and customers, and marks the convergence of automotive excellence with cutting-edge digital technologies…”
A growing number of industries are utilizing blockchain-based solutions for various purposes, such as enhancing their online brand presence through digital assets such as non-fungible tokens (NFTs).
“Wen Lambo” in the Motorverse?
A Web3 open ecosystem for racing games and digital vehicles, Motorverse may soon feature digital Lamborghinis.
This is because Lamborghini’s partnership with Animoca Brands also encompasses Motorverse and Gravitaslabs, a creative design studio.
Although the inclusion of Lamborghinis in Motorverse has yet to be verified, the partnership implies that the organizations are gearing up for another substantial release.
According to Animoca Brands, the partnership’s ultimate objective is to influence the luxury car manufacturer’s future brand engagement initiatives:
“Together, we will drive digital vehicle culture forward to shape the future of brand engagement in the automotive industry.”
Effect of the partnership on REVV token
Motorverse’s Revv (REVV) token has been finding it challenging to acquire momentum; however, the partnership announcement can potentially increase retail interest in the gaming coin.
According to CoinMarketCap data, the Revv token has experienced a decline of over 24% on the monthly chart and is presently down over 15% on the weekly chart.
At 12:34 p.m. in UTC, the coin was trading at $0.005314, an hourly rise of over 3%. This suggests that the partnership announcement triggered a potential relief rally.
Nevertheless, Revv currently occupies the 1133rd position among cryptocurrency tokens, with a market capitalization of $6.2 million.
