The new partnership between Bakkt and Quiznos will enable customers at Quiznos restaurant in Colorado to pay for meals using Bitcoin.
According to a public announcement released on Tuesday, customers will be able to pay with BTC at select Quiznos locations in Colorado’s capital as part of an initial test run.
Starting in mid-August, the pilot will be available in select Quiznos locations around the Denver region, including the high-traffic Denver airport site.
Bakkt’s app — a multifunctional centre for keeping and spending Bitcoin, as well as managing reward points and other features — will allow users to purchase with Bitcoin. REGO Restaurant Group is the owner of Quiznos. Mark Lohmann, president of REGO, said in a statement:
“Partnering with an innovative platform such as Bakkt is appealing to us for a number of reasons, primarily because it allows us to accept bitcoin directly at the point of sale as part of a quick and seamless transaction […] As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal, in this case, through the Bakkt digital asset wallet.”
A bonus is also included in the test run. Quiznos customers will receive $15 in free Bitcoin if they download Bakkt’s app, buy Bitcoin with it, and then spend that Bitcoin at a participating Quiznos location, according to the announcement.
“Through a cooperation with Bakkt, merchants and franchisees may accept bitcoin payments from customers while still enjoying the benefits of a cash-settled experience,” according to the statement.
It was unclear whether Quiznos would sell the BTC acquired right away, according to the statement.