Binance is really keen on its expansion globally with Africa not being an exception. In a bid to further develop crypto adoption in Africa, the crypto exchange has announced its sponsorship of the TotalEnergies Africa Cup of Nations (AFCON).
The TotalEnergies Africa Cup of Nations (AFCON) tournament, Africa’s largest men’s football championship series, kicked off on Monday.
Binance also announced its official relationship with the Confederation of African Football (CAF) and its official sponsorship of the AFCON 2021 tournament, making it the first crypto and blockchain sponsor of the championship.
Binance will also promote CAF’s social media content, such as the assist of the day, assist of the week, and assist of the tournament, as part of this sponsorship. All six sites will be covered in this content, which will include games from five cities in Cameroon.
“We are thrilled to welcome Binance as an official sponsor of the AFCON competition this year,” said CAF general secretary Veron Mosengo-Omba. Mosengo-Omba is confident that this alliance would “take African football to a new level,” as he put it.
AFCON 2021 kicks off the African sports calendar and runs until February 6.
Aims of the Binance-CAF partnership
Binance’s collaboration with CAF is part of a larger effort to deliver financial services to Africans who, according to the company, would otherwise have restricted access to banks and other financial institutions. Binance claims to have offered over 541,000 Africans access to free crypto classes so far.
“Football is the most popular sport in Africa,” said Emmanuel Babalola, Binance’s Africa director. They believe that this sponsorship will “confirm our objective to bring crypto mainstream across the continent,” he said.