In a recent study on global brand intimacy, blockchain company Cardano ranks 26 out of 600, taking the top rank and representing the cryptocurrency industry.
According to research from brand relations firm MBLM, Cardano ranks 26 out of 600 brands and is the leader in the cryptocurrency sector. The emotional bonds that brands are able to forge with their customer base and audience are referred to in the research as brand intimacy.
In order to better understand consumer connections with some of the top brands in the world, such as Disney, Tesla, and Apple, MBLM used artificial intelligence (AI) and big data.
Cryptocurrency performed among the top 10 across the 19 industries examined, with Cardano taking the top spot and Bitcoin as a brand coming in at number thirty. While cryptocurrency companies like Uniswap and Solana came in at #261 and #265, respectively.
Cardano, according to the surveyors, is not only a new participant in the study compared to last year, but also the cryptocurrency with the highest ranking and the best financial services brand overall.
Charles Hoskinson, a co-founder of Cardano, said in a statement to Cointelegraph that the firm was founded on the fundamental tenet that everyone is created equal and deserves to live in a just society. He stated that Cardano pursues this goal through decentralization and merit.
“What’s nice about that is that it doesn’t require a founder, a particular culture or country. Now we have people in the Cardano ecosystem from more than 100 different countries working together towards this end.”
Users responded to Cardano’s rating on Twitter faster than established companies like Google and eBay. Cardano is not only a topic for online memes, according to a user’s tweet, and instead plays in a league with “the big guys.”
The global pandemic’s effects are also highlighted by reflections from the report, which claim that brand performance has grown by 19% since the pandemic.
The strong performance of Cardano comes as the blockchain creator is ready for a significant network upgrade. It is presently getting ready for the eagerly anticipated Vasil hard fork, which seeks to shrink transaction sizes, cut costs, and increase network activity.
The top positions of the whole crypto industry reflect the growing widespread use of Web3 and decentralized technology. According to a recent survey of parents in the US, 64% want crypto-related material to be taught in schools.