The NBA’s Dallas Mavericks have signed a five-year deal with Voyager Digital, a crypto trading broker, to become the team’s first crypto brokerage and international partner.
Mark Cuban, the owner of the Dallas Mavericks, said, “The Mavs are thrilled to welcome Voyager to the Dallas Mavericks family.”
“Crypto assets and applications are transforming the way businesses and individuals conduct business and manage their finances. “We anticipate that our collaboration with Voyager will allow Mavs and NBA fans to learn more about Voyager and how they can earn more via Voyager’s platform than they can from standard financial apps,” Cuban added.
Voyager and the Dallas Mavericks will collaborate to make cryptocurrencies more accessible to a wider audience through educational and community programming, as well as fan engagement promotions.
The Mavs Gaming Hub, which is the official gaming and event location for the Mavs NBA 2k League team, will be renamed as part of the deal. According to the press release, more information will be released “at a later date.”
Steve Erhlich, CEO and co-founder of Voyager, echoed Cuban’s enthusiasm for the relationship, saying the company “could not be more excited” about collaborating with the Mavs.
“This partnership gives us the opportunity to educate people all over the world on ways to use crypto in their everyday lives. We want to help people learn alternate ways to grow their wealth to achieve true financial freedom and build intergenerational wealth through crypto,” he continued.
Today, at 4 p.m. CT, a news conference will be held in Dallas to discuss the cooperation. It will be accessible from this location.
This isn’t the first time the Mavericks’ owner has dabbled in cryptocurrency.
In May, Cuban declared Dogecoin to be “legit” and Bitcoin to be a “financial religion.”
Cuban has also dabbled in DeFi, albeit with varying results. In June, Cuban was the victim of a rumoured rug pull.