The National Football League’s (NFL) Dallas Cowboys have chosen Blockchain.com as their first crypto-related sponsorship.
Jerry Jones, Cowboys owner, and general manager announced the news at a press conference on Wednesday. The agreement comes at a time when the NFL is moving to relax its policies on how teams interact with the cryptocurrency business.
While some have referred to the Cowboys’ transaction as the first official cryptocurrency transaction by an NFL team, this isn’t exactly accurate: The New England Patriots joined with fan token platform Socios in November, although no tokens have yet been created as a result of the partnership.
The league amended its September temporary ban on all crypto and non-fungible token (NFT) arrangements in March, currently accepting sponsorship deals that do not contain the marketing of specific cryptocurrencies, including fan tokens.
Separately on Wednesday, Socios announced a contract with 13 NFL teams. The Cowboys aren’t one of the teams involved.
