To join the DGFamily, consumers must acquire NFT collectibles called ‘DGFamily Boxes’, which “serve as tiered membership to the exclusive Dolce&Gabbana universe,” as stated on their website.
D & G Takes a Step Further into the World of NFTs
Following the introduction of the DGFamily NFT community in conjunction with UNXD, Dolce & Gabbana announces the extension of their NFT world on the Polygon blockchain. Collectors will be able to join the Italian brand on a voyage into the Metaverse and beyond to experience fashion. This follows a successful debut with Collezione Genesi.
After the historic Collezione Genesi debut in September 2021, the journey now continues. @DolceGabbana announces the launch of the highly anticipated DGFamily NFT community exclusively in collaboration with UNXD.More @ Discord: — UNXD (we’re hiring!) (@UNXD_NFT) February 20, 2022
Following the introduction of the DGFamily NFT community in conjunction with UNXD, Dolce & Gabbana announces the extension of their NFT world on the Polygon blockchain. Collectors will be able to join the Italian brand on a voyage into the Metaverse and beyond to experience fashion. This follows a successful debut with Collezione Genesi.
The journey now continues with the historic Collezione Genesi premiere in September 2021. Exclusively in conjunction with UNXD, @DolceGabbana announces the opening of the much awaited DGFamily NFT community. More info on Discord: — UNXD (we’re hiring!) February 20, 2022 (@UNXD NFT)
The Collezione Genesi, Dolce & Gabbana’s first non-fungible token (NFT) collection, launched in September 2021, was a huge success. The luxury marketplace UNXD, which is based on the Polygon network, showcased the fashion designers’ collection.
The Collezione Genesi released a series of nine NFTs, the most valuable of which was “The Doge Crown.” The Doge Crown, which has seven blue sapphires and 142 diamonds, was designed by Domenico Dolce and Stefano Gabbana and is named after Venice’s former supreme power.
Massive NFT Drop on Polygon
In January, Italian luxury fashion house Prada and sportswear giant Adidas announced their first collaborative NFT project on Polygon blockchain. Adidas stated that it had teamed up with Prada to launch a user-generated NFT art project, dubbed Adidas for Prada Re-Source.
Recently, Polygon deepened its integration with Filecoin and has begun to create grants and hackathons to assist development teams and NFT projects that use Polygon blockchain to integrate with Filecoin and InterPlanetary File System (IPFS).
