The Fox Corporation and other well-known brands have introduced Verify, a platform that enables businesses to monitor the online usage of their content on the Polygon blockchain.
Polygon Labs announced on January 9 that Fox had released the Verify platform, which is utilized by artificial intelligence (AI) companies to “establish the history and origin of registered media.” Using Fox’s in-house technology team, Polygon created Verify.
“Readers will be able to confirm beyond any reasonable doubt that an article or image allegedly originating from a publisher originated at the source with the help of this technology,” according to Polygon.
“With the proliferation of AI-generated text and images on the internet, Verify will assist users in discerning the authentic origin of content while granting media publishers greater authority over their interactions with AI platforms that scrape the web.”
The introduction of the blockchain platform was an effort by media organizations and other organizations with citation or copyright concerns to address the increase in content generated by AI tools.
Verify, according to Polygon, could verify whether content produced by Fox and utilized on a different platform had undergone verification by the media organization.
Although Verify is a tool for addressing the authenticity and origin of content, it does not evaluate the content’s veracity. A lawsuit has been filed against Fox News, owned by the Fox Corporation, by the technology firm Smartmatic.
The lawsuit pertains to the media outlet disseminating an inaccurate narrative concerning the 2020 United States Presidential Election outcomes. Dominion Voting Systems filed a comparable lawsuit against Fox, which the media organization resolved for $787 million in April.
The New York Times filed a suit against OpenAI and Microsoft in December, alleging unauthorized use of its content for training AI chatbots. Numerous media organizations struggle to acclimate to the new environment ushered in by AI-generated content; thus, the case was revolutionary.
The Writers Guild of America and the Screen Actors Guild – American Federation of Television and Radio Artists went on strike for a significant portion of 2023, partly over the studios’ use of AI tools.
