Search engine giant Google becomes the latest company to support blockchain development in the emerging areas of NFTs and gaming as it partners with Dapper Labs, a Canadian blockchain studio.
According to Forbes, Google Cloud will act as a network operator for Dapper Labs’ Flow blockchain, which provides scalable infrastructure for a complete ecosystem of NFTs, games, and apps.
The multi-year relationship, according to Janet Kennedy, vice president of Google Cloud North America, would let Dapper expand its operations using Google’s “scalable, secure infrastructure.”
Google has also made it easier for Flow developers to integrate their software with Google Cloud, giving them another reason to choose Google Cloud over competitors like Amazon Web Services.
Roham Gharegozlou, CEO of Dapper Labs, revealed the partnership on Tuesday morning by welcoming Google to the Flow blockchain.
Amped to welcome Google to @flow_blockchain 🌊
In <1 year since #onFlow mainnet:
Now with 3000+ new devs building, Google jumps onboard to help scale 💪 https://t.co/0QmEdvogXh
— roham (@roham) September 14, 2021
Some of the most popular NFT collections on the market, such as NBA Top Shot and CryptoKitties, are supported by Dapper’s Flow blockchain.
NBA Top Shot had made $230 million in sales by February of the current year. According to Forbes, that figure has nearly tripled to $680 million.
NBA icons Michael Jordan and Kevin Durant joined other investors in backing Dapper’s $305 million fundraising round earlier this year, seeing the long-term potential of NFTs. The corporation was valued at $2.6 billion at the time.
NFTs have risen from a small and obscure area of the crypto business to a multibillion-dollar market in less than a year. According to industry figures, August was a record-breaking month for the NFT market, with 30-day sales exceeding $2 billion.
On the business side, a number of NFT-focused startups have raised large amounts of money this year. Recur, an NFT business, just concluded a $50 million Series A backed by billionaire Steve Cohen’s family office, raising its total valuation to $333 million, according to Cointelegraph.