In association with HUGO, the web3 entertainment company Imaginary Ones has developed a new denim jacket that can be customised and incorporates web3 elements.
The limited-edition piece, which is a part of HUGO’s denim-focused new line, HUGO BLUE, fits with the brand’s plan to interact with Gen-Z audiences through gaming and Metaverse platforms, according to a press release.
On March 12, the jacket’s specifications were first made public with the Imaginary Ones community on X and Discord. Community members could reserve the jacket starting on March 14 using Tether’s USDT.
Within an hour of the launch, every jacket was reserved. A DIY customisation kit containing five exclusive patches from HUGO and Imaginary Ones is included with the jacket.
Underneath the HUGO flower patch, an NFC tag unlocks a WebAR-powered experience that lets fans personalise and share their smart wearables on social media without requiring a separate app.
Users can redeem the digital wearable for a particular Roblox skin. Users will also receive a matching helmet when they claim this, accessible only through a hidden bubble area in the game.
Redeeming their Roblox skin and customising their web3 jacket will earn holders $350 in BUBBLE Coin, the native token of Imaginary Ones. A bonus of 10–30% additional BUBBLE Coin will also be given to NFT holders in the Imaginary Ones community for each NFT they possess. Imaginary Ones CEO, Clement Chia said:
“These elements allow us to surprise and engage our users in new and creative ways and open up fresh avenues for interaction and personalisation. We’re always looking for progressive brands eager to challenge the status quo alongside us. By collaborating with these like-minded partners, we can craft distinctive, memorable experiences that stand out in this space”
As this was going on, Imaginary Ones kept growing its name in the web3 gaming scene by releasing two web3 titles with in-game NFTs in 2023: Bubble Rider and Bubble Rangers.
Particularly the latter has garnered over 2 million downloads and is highly regarded by the gaming community. Additionally, the most recent development follows Imaginary Ones’ partnership with Web3 venture financing firm Animoca Brands.
The NFT project intends to improve its tokenomics by utilising Animoca’s resources and experience. Additionally, the venture capital firm will support Imaginary Ones’ go-to-market plan.