iHeartMedia partners with OneOf NFTs platform to give free nonfungible tokens (NFTs), in a campaign that will promote the upcoming festival and could also attract more music fans to digital collectibles.
The advertisement is aimed at promoting the 2021 iHeartRadio Music Festival, which will take place in Las Vegas on September 17-18.
Users can get one free NFT “poker chip” straight on the OneOf platform starting Tuesday. You have until Sept. 14 to claim up to 1 million tokens.
Users who complete the collection will receive a special edition NFT designed by artist Cory Van Lew. Van Lew is the digital artist behind Mike Tyson’s NFT collection, according to Cointelegraph.
On September 14, Lew will release his NFT, which will embody OneOf’s attitude of “Artist First,” “For All Fans,” and “Eco-Responsible.”
Digital autographs from musicians playing at the festival are among the artifacts in the higher NFT tiers, according to the firms.
Fans may get their hands on these NFTs by making a donation, with 100% of the earnings going to UN-backed climate change programs.
Despite the fact that the firms did not specify which musicians signed the NFT collection, the festival will feature performances from Billie Eilish, Coldplay, J. Cole, Khalid, Maroon 5, and others.
OneOf raised $63 million in support of their so-called green NFT platform, which targets musicians and other artists, as Cointelegraph revealed in May.
The Tezos-powered platform is a digital collectibles marketplace where artists and enthusiasts can mint, buy, and sell digital memorabilia.
The NFT market continues to attract influencers, giant businesses, and high-profile investors, as the iHeartRadio Music Festival will highlight.
In the first half of 2021, NFT sales totalled $2.5 billion; if previous trends are any indication, the market might easily surpass that figure in the second half.
For example, in August, NFT sales topped $900 million, more than triple the previous monthly high of $255 million achieved in May.
Although the CryptoPunks collection has gotten a lot of attention in recent months, other digital treasures are also drawing a lot of money. Pet rock NFTs centred on Ethereum have sold in the millions, with the most expensive item in the collection fetching $1.9 billion in resale.