After serving more than 11 years as a Facebook executive, Kate Rouch will be joining major cryptocurrency exchange Coinbase. She said also hopes to “introduce millions of people to the benefits of cryptocurrencies.”
Coinbase chief operating officer Emilie Choi announced Rouch as the company’s new chief marketing officer in a blog post on Thursday.
Rouch will be in charge of the exchange’s worldwide brand, as well as product and performance marketing. She was the global head of brand and product marketing at Facebook until recently, but now she wants to “bring millions of more people into the crypto economy.”
“What I’ve learnt about crypto and the massive ecosystem it’s helping to usher in has inspired me tremendously,” Rouch remarked. “I can’t wait to start educating millions of more people about the benefits of cryptocurrency.”
Rouch’s hiring comes as Coinbase continues to reorganize its workforce in 2021. Faryar Shirzad, a former member of the White House National Security Council, was named the exchange’s top policy officer earlier this year.
With the addition of former Google Pay engineering head Pankaj Gupta, the company hopes to expand its operations in India.
The number of monthly active users on Facebook increased from 500 million to almost 3 billion during Rouch’s tenure there.
Coinbase had 8.8 million monthly transacting users as of June 30, 2021, with 56 million overall clients, and it appears like the company intends to rely on Rouch’s expertise to keep growing.
