Mercedes enters the Metaverse with the launch of the G-Class series
Virtually every sector is looking to explore the benefits associated with the Metaverse by carving a niche in there for itself. Mercedes-Benz has partnered with NFT artists in the industry to help create the G-Class NFT series.
According to a tweet from Mercedes, the luxury carmaker has teamed up with Art2People to produce a unique Mercedes-Benz NFT collection based on its G-Class car line.
Five nonfungible tokens (NFT) artists were commissioned to create G-Class-inspired pieces in a variety of media, each with its own unique design.
What happens when five #NFT artists take on the challenge of reinterpreting the iconic #GClass?
The NF-G Challenge by @art2people_xyz@antonitudisco @baugasm @klarens_malluta @StudioCTaylor X @StudioZyva @kilimanjaroger @macomoroni @niftygateway
➡️ https://t.co/HrD56AIPGi pic.twitter.com/mV0f8ig6KT
— Mercedes-Benz (@MercedesBenz) January 17, 2022
About the artists
Music, fashion, graphic design, architecture, creative marketing, luxury design, and real estate are among the areas of specialization for artists participating. Charlotte Taylor, Anthony Authie, Roger Kilimanjaro, Baugasm, and Antoni Tudisco from Germany are among the artists. The NFTs will be launched on Sunday by Nifty Gateway and Mercedes.
Mercedes isn't the first major manufacturer to experiment with NFTs. McLaren announced its aim to use NFTs to produce virtual copies of its renowned F1 cars in June 2021. Coca-Cola created a one-of-a-kind NFT campaign to collect money for Special Olympics International in July 2021.
Mercedes-Benz isn't a novice with blockchain technology. The automaker has launched a trial with blockchain company Circulor to ensure that cobalt emissions are traced throughout the supply chain.