Meta Platforms creates an AI search engine to lessen reliance on Google and Bing by providing real-time conversational responses with Meta AI.
Meta Platforms is intensifying its focus on artificial intelligence by creating its own AI-powered search engine.
This project aims to reduce Meta’s dependence on Google and Microsoft’s Bing, aligning with the growing competition in the AI search engine market, where major players like OpenAI, Google, and Microsoft are all seeking market leadership.
Meta Introduces New AI Search Engine
According to Reuters, Meta is working on an AI-driven search engine to reduce its reliance on existing services such as Google and Bing.
This search engine will offer conversational responses to user queries via Meta AI, the company’s chatbot integrated into WhatsApp, Instagram, and Facebook.
Meta’s chatbot pulls information from Google and Bing to answer news, stocks, and sports queries.
By creating an internal search capability, Meta seeks greater control over the data provided through its AI platforms, aiming for a smoother user experience.
The AI search market is growing increasingly competitive. Google integrates its advanced AI model, Gemini, into core search products for more conversational, intuitive experiences.
Microsoft, meanwhile, has strengthened its partnership with OpenAI, using Bing to power real-time responses in ChatGPT.
Meta’s development of its own AI search engine reflects a broader strategy to reduce dependency on third-party services.
By developing this feature, Meta joins other tech giants who are heavily investing in AI and search technologies to capture a larger portion of online user engagement.
Meta and Reuters Partner for News Integration
To enhance the accuracy and timeliness of its AI responses, Meta has formed a partnership with Reuters.
Through this agreement, meta’s chatbot can access Reuters content to answer user questions about current events.
This feature is available to U.S. users on Facebook, Instagram, WhatsApp, and Messenger as of October 25.
A Meta spokesperson highlighted that the Reuters partnership ensures a more useful experience for users seeking up-to-date information.
This collaboration is part of Meta’s strategy to integrate high-quality, real-time news content into its AI products.
This marks a shift from Meta’s previous approach, where it reduced focus on news content and discontinued the “News Tab” following earlier controversies.
Changes at OpenAI as AI Search Market Grows
Amid evolving AI search engine competition, OpenAI is also experiencing internal shifts. Miles Brundage, the Senior Advisor for AGI Readiness at OpenAI, recently announced his departure after six years with the company.
His resignation coincides with notable changes at OpenAI, including the launch of new AI models to improve stability and performance.
OpenAI has also faced rising scrutiny over copyright issues in its training practices and ongoing debates over AI governance.
Brundage’s departure reflects the transformations within the AI industry as companies like Meta and OpenAI work to scale their solutions while addressing regulatory challenges and heightened competition.