Beverage company, Monster Energy has four trademarks registered with the US Patent and Trademark Office.
Monster Energy has four outstanding trademark applications linked to nonfungible tokens (NFTs) and metaverse realms, according to recent filings with the United States Patent and Trademark Office (USPTO).
The initial trademark application covers downloadable virtual items such as beverages, food, supplements, sports, games, music, and fashion, among other things.
Such downloadable audiovisual elements will be “authenticated by NFTs,” according to the filing.
Computer programs that facilitate blockchain data interactions are also incorporated in the application.
The second file includes NFT-authenticated retail store and online retail store services, as well as a “online marketplace for virtual goods buyers and sellers.”
The third filing, meanwhile, is about entertainment services tied to virtual clothes.
Finally, the fourth filing comprises of delivering an online platform that uses blockchain technology to ease the transmission of digital assets among users.
According to data published by the USPTO, processing first-time trademark applications might take up to 7.4 months.
This year, there looks to be a boom in companies with intellectual property applications entering the NFT and metaverse domains.
The New York Stock Exchange filed a trademark application for trading NFTs earlier this month.
McDonald’s filed trademarks for “McMetaverse” establishments, which incorporates its popular McCafe brand, around the same time.
Meta (previously Facebook) applied to register Bitcoin (BTC) and cryptocurrency service trademarks in Brazil last month.
Walmart, too, filed seven patents related to its aspirations to build its own digital currency and NFT collection in the same month.
