Nike (NKE), the worldwide footwear and athletic apparel company, is preparing to enter the metaverse and the world of non-fungible token (NFT) technology.
Nike sets to enter the Metaverse
“Nike is going all in on its metaverse play,” writes Matthew Kish, senior correspondent at Business Insider’s (BI) retail bureau, in a recent article. Nike’s recent U.S. Patent and Trademark Office filing, which was published this week, is discussed in the report.
The Nike swoosh, the “Just Do It” motto, the SNKRS logo, the Air Jordan “Jumpman,” and other well-known Nike trademarks were also incorporated.
All of which can be used as “downloadable virtual goods,” such as computer programs that include footwear, apparel, hats, eyeglasses, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use online and in virtual worlds.
Employees at Nike are getting ready for the ‘Metaverse’
According to Kish, one Nike employee’s job description on the job-search website Linkedin included “thinking about the metaverse.”
“Several Nike employees now have ‘metaverse’ in their job descriptions,” according to the senior BI writer. Furthermore, Nike recently posted two job advertisements stating that the company is looking for virtual footwear and virtual material designers.
According to a CNBC story, the company is also awaiting confirmation on a patent named “Cryptokicks.” Despite all of the conjecture surrounding Nike’s plans, the multinational footwear and sports apparel company has yet to make any formal NFT announcements.
Nike, the world’s largest provider of sporting shoes, was ranked 89th on the Fortune 500 list in 2018, and generated $37.40 billion in revenue last year, despite the epidemic.