With the new hires, Okcoin now boasts a number of female executives, including CEO Hong Fang and head of content and brand Mandy Campbell.
Randi Zuckerberg, the sister of Meta CEO Mark Zuckerberg, will join Okcoin’s brand advisory council as part of the platform’s effort to attract more women to cryptocurrency.
In a statement released on Thursday, Okcoin claimed that in addition to employing Zuckerberg, it would invest $1 million in an effort to acquire a 50 % female user base by 2025. Zuckerberg was the former director of market development and a spokesman for Facebook until 2011 when she quit launching her own social media organization and the Zuckerberg Institute, which educates corporate executives, entrepreneurs, and students.
In a video advertising her shift to the crypto market, Zuckerberg stated, “Crypto and this new age of wealth generation should be available to everyone.” “I’ve joined Okcoin’s advisory group to help them achieve their goal of bringing more women into the crypto industry.”
Had so much fun filming this video (complete with a cameo from my toddler) and over the moon to be working with @Okcoin to get more women into the crypto space https://t.co/FtURPcFcSt— Randi Zuckerberg (@randizuckerberg) December 2, 2021
With the addition of Zuckerberg, Okcoin will have a number of women in important leadership positions, including CEO Hong Fang and Mandy Campbell, the exchange’s head of content and marketing. On the $1 million promise, Fang stated, “Historically, women and other underrepresented groups have been kept out of the traditional banking system.”
“Through the wealth-creating opportunities afforded by decentralized finance, cryptocurrency is turning this convention on its head, but we’re still witnessing lesser adoption among women.”
Okcoin, one of the world’s oldest cryptocurrency exchanges, was founded in 2013 and has gradually grown to service consumers in over 190 countries. The exchange received regulatory authorisation to operate in Malta and the Netherlands in July, despite its headquarters being in the United States.