Data reveals that SuperRare customers buy more costly NFTs while having fewer buyers

According to Dune Analytics, NFT marketplace SuperRare has achieved a new monthly record for a total sales volume of $31.4 million with a week to spare till the end of October.

SuperRare is a one-of-a-kind Ethereum (ETH) NFT marketplace where collectors may buy a blockchain deed of ownership for digital things including memes, films, and artworks.

In March, 929 active collectors purchased 3,179 artworks, setting a new monthly sales record of $29.5 million. The average cost of artwork varied from 3.0 to 5.5 Ether, or $12,600 to $23,000.

SuperRare has half as many active collectors purchasing on the marketplace this month as it did in March while having a greater overall sales volume.

There have been 372 active collectors this month, who have purchased 726 things worth between 9.5 and 12.2 Ether ($40,000 to $51,000).

In other words, SuperRare is selling fewer items to fewer people. Those who do, on the other hand, are more likely to spend more money on high-ticket things.

For example, in October, Starry Night Capital, a $100 million NFT collecting fund, accounted for roughly half of SuperRare's overall trading activity. They paid 469 ETH ($1.9 million) for ‘Dankrupt' from artist XCOPY on SuperRare over the weekend.

Snoop Dogg also bought an XCOPY piece for a record-breaking 1300 ETH ($3.9 million) in late September.