Coinbase to Sponsor NBA Team After FTX Collapse
In October, Coinbase announced sponsorships with the Canadian Football League, NBA’s Golden State Warriors, and the Nike Melbourne Marathon Festival. Following FTX’s demise, Coinbase emerged as one of the first US-based cryptocurrency exchanges to venture back into the realm of sports sponsorships. In separate notices published in October, Coinbase announced its cooperation with the Canadian […]
Sorare Partners With NBA to Develop New NFTs
Sorare is now the NBA’s “Official NFT Fantasy Partner.” The National Basketball Association (NBA) is going to work with the European non-fungible token (NFT) platform Sorare to make a fantasy basketball game based on digital collectibles. In a statement on its website, the U.S. basketball league and its players’ union, the National Basketball Players Association […]
NBA set to launch 18,000 NFTs for fans in 2022 Playoffs
National Basketball Association (NBA) has been particularly involved in the digital asset space. The NBA plans to mint 18,00 NFTs called “The Association” in the 2022 playoffs. The NBA, a professional basketball league based in the United States, will issue 18,000 dynamic non-fungible tokens (NFTs) on the Ethereum network for each player competing in this […]
Coinbase partners with the NBA in a multiyear deal
The National Basketball Association has signed a contract with Coinbase, offering the platform the option to educate basketball fans about cryptocurrency. The deal comes as the NBA prepares to celebrate its 75th anniversary. Coinbase announced on Tuesday that it would become the National Basketball Association, or NBA, Women’s National Basketball Association, NBA G League, NBA […]
NBA’s Philadelphia 76ers signs Crypto.com as its official jersey sponsor
Following agreements with the UFC, Formula 1, Paris Saint-Germain, and others, the cryptocurrency exchange Crypto.com has added another sports partner. A little more than a week after announcing its first esports partner in the form of Fnatic, cryptocurrency exchange Crypto.com ‘s sports sponsorship spending spree continues with the announcement of a partnership with the NBA’s […]