{"id":17729,"date":"2022-02-02T22:49:05","date_gmt":"2022-02-02T21:49:05","guid":{"rendered":"https:\/\/coinscreed.com\/staging\/?p=17729"},"modified":"2022-02-02T22:49:13","modified_gmt":"2022-02-02T21:49:13","slug":"athlete-endorsements-are-now-available-on-binance-ftx-coinbase-and-crypto-com","status":"publish","type":"post","link":"https:\/\/coinscreed.com\/staging\/athlete-endorsements-are-now-available-on-binance-ftx-coinbase-and-crypto-com\/","title":{"rendered":"Athlete\u00a0endorsements\u00a0are\u00a0now\u00a0available\u00a0on\u00a0Binance,\u00a0FTX,\u00a0Coinbase,\u00a0and\u00a0Crypto.com\u00a0"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\" id=\"binance-has-long-been-the-most-popular-cryptocurrency-exchange-by-volume-but-the-space-s-maturing-as-well-as-concerted-ad-campaigns-have-jeopardized-its-winning-streak\">Binance has long been the most popular <a href=\"https:\/\/coinscreed.com\/staging\/whitebit-cryptocurrency-exchange-enters-the-metaverse.html\" data-type=\"post\" data-id=\"17656\">cryptocurrency <\/a>exchange by volume, but the space's maturing, as well as concerted ad campaigns, have jeopardized its winning streak.<\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2022\/02\/image-16-1024x575.png\" alt=\"Athlete\u00a0endorsements\u00a0are\u00a0now\u00a0available\u00a0on\u00a0Binance,\u00a0FTX,\u00a0Coinbase,\u00a0and\u00a0Crypto.com\u00a0\" class=\"wp-image-17730\" srcset=\"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2022\/02\/image-16-1024x575.png 1024w, https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2022\/02\/image-16-300x169.png 300w, https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2022\/02\/image-16-768x432.png 768w, https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2022\/02\/image-16-750x421.png 750w, https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2022\/02\/image-16.png 1034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This is projected to peak on February 13 during the Super Bowl, the most viewed television program in the United States each year. Both Crypto.com and FTX have secured celebrity sponsors and paid millions of dollars for ad space throughout the game.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/search?q=Athlete+endorsements+are+now+available+on+Binance%2C+FTX%2C+Coinbase%2C+and+Crypto.com&oq=Athlete%C2%A0endorsements%C2%A0are%C2%A0now%C2%A0available%C2%A0on%C2%A0Binance%2C%C2%A0FTX%2C%C2%A0Coinbase%2C%C2%A0and%C2%A0Crypto.com&aqs=chrome..69i57.1135j0j7&sourceid=chrome&ie=UTF-8\" data-type=\"URL\" data-id=\"https:\/\/www.google.com\/search?q=Athlete+endorsements+are+now+available+on+Binance%2C+FTX%2C+Coinbase%2C+and+Crypto.com&oq=Athlete%C2%A0endorsements%C2%A0are%C2%A0now%C2%A0available%C2%A0on%C2%A0Binance%2C%C2%A0FTX%2C%C2%A0Coinbase%2C%C2%A0and%C2%A0Crypto.com&aqs=chrome..69i57.1135j0j7&sourceid=chrome&ie=UTF-8\" target=\"_blank\" rel=\"noopener\">Binance<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"wpil-svg-outbound-7-icon-path\" fill=\"none\" clip-path=\"url(#clip0_31_188)\">\r\n                            <path d=\"M9.16724 14.8891L20.1672 3.88908\" stroke-linecap=\"round\"\/>\r\n                            <path d=\"M13.4497 3.53554L20.5208 3.53554L20.5208 10.6066\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n                            <path d=\"M17.5 13.5L17.5 16.26C17.5 17.4179 17.5 17.9968 17.2675 18.4359C17.0799 18.7902 16.7902 19.0799 16.4359 19.2675C15.9968 19.5 15.4179 19.5 14.26 19.5L7.74 19.5C6.58213 19.5 6.0032 19.5 5.56414 19.2675C5.20983 19.0799 4.92007 18.7902 4.73247 18.4359C4.5 17.9968 4.5 17.4179 4.5 16.26L4.5 9.74C4.5 8.58213 4.5 8.0032 4.73247 7.56414C4.92007 7.20983 5.20982 6.92007 5.56414 6.73247C6.0032 6.5 6.58213 6.5 7.74 6.5L11 6.5\" stroke-linecap=\"round\"\/>\r\n                        <\/g>\r\n                        <defs>\r\n                            <clipPath id=\"clip0_31_188\">\r\n                                <rect fill=\"white\" height=\"24\" width=\"24\"\/>\r\n                            <\/clipPath>\r\n                        <\/defs><\/svg><\/span><\/a>, on the other hand, is skipping this one. It's also tagged Jimmy Butler, a five-time <a href=\"https:\/\/coinscreed.com\/staging\/nba-star-lebron-james-partners-with-crypto-com-for-a-blockchain-and-web3-education-project.html\" data-type=\"post\" data-id=\"17498\">NBA <\/a>All-Star, to let people know they don't have to play, either.<\/p>\n\n\n\n<p>&#8220;You're going to hear some of the top people pushing you to go into crypto on February 13,&#8221; the Miami Heat small forward stated in a video posted to Binance's Twitter account today. &#8220;However, they have no knowledge of you or your financial situation. You are the only one who can accomplish it. Binance and I are here to tell you to have faith in yourself and, of course, to conduct your own research.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Trust yourself. 02.13.22 Here's a message from all-star basketball forward @JimmyButler \u2935\ufe0f \u2014 Binance (@binance) February 2, 2022<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-binance-gained-popularity\">How Binance gained popularity<\/h2>\n\n\n\n<p>Binance has long been the most popular cryptocurrency exchange by volume, but the maturation of the space, as well as concentrated ad campaigns, have put its winning run in jeopardy. Its main competitors occupied themselves with sports collaborations and sponsorship arrangements throughout 2021. <\/p>\n\n\n\n<p>To name a few deals, <a href=\"https:\/\/coinscreed.com\/staging\/ftx-exchange-raises-400-million-in-series-c-to-be-valued-at-32b.html\" data-type=\"post\" data-id=\"17615\">FTX <\/a>purchased the rights to rename the Miami Heat Arena after itself and signed <a href=\"https:\/\/coinscreed.com\/staging\/nfl-star-objs-decision-to-receive-his-750k-paycheck-in-btc-appears-to-have-cost-him-dearly.html\" data-type=\"post\" data-id=\"17303\">NFL <\/a>legend Tom Brady and NBA sharpshooter Steph Curry as brand ambassadors, Crypto.com sponsored the UFC and acquired the naming rights to the Los Angeles Lakers and Clippers' arena, and Coinbase had its name plastered on NBA flooring.<\/p>\n\n\n\n<p>Although it recently courted Spanish footballer Andr\u00e9s Iniesta and sponsored the Africa Cup of Nations football event, <a href=\"https:\/\/coinscreed.com\/staging\/fc-porto-and-binance-put-their-fan-token-partnership-on-display.html\" data-type=\"post\" data-id=\"17707\">Binance <\/a>has largely avoided the athlete and celebrity endorsement model.<\/p>\n\n\n\n<p>So far, the no-frills strategy has proven to be effective. Binance currently holds 62 percent of the spot trading volume among the top five exchanges on CoinMarketCap rated by trust score, according to the most recent data (which incorporates volume, liquidity, <a href=\"https:\/\/coinscreed.com\/staging\/cybersecurity-firm-kaspersky-ranks-cryptojackers-among-top-malware-threats-in-africa.html\" data-type=\"post\" data-id=\"9227\">cybersecurity <\/a>measures and size). <\/p>\n\n\n\n<p>Its hold in futures trading\u2014where <a href=\"https:\/\/coinscreed.com\/staging\/defi-ranks-first-in-coinbase-ventures-2021-portfolio-breakdown.html\" data-type=\"post\" data-id=\"17481\">Coinbase<\/a>, based in the United States, has been banned due to regulatory issues\u2014is nearly as strong; it controls 58 percent of daily trading volume. (Note: CoinMarketCap is owned by Binance, although the figures are equivalent to those provided by other <a href=\"https:\/\/coinscreed.com\/staging\/linkedin-data-reveals-600-surge-in-crypto-based-job-listings-in-the-past-year.html\" data-type=\"post\" data-id=\"12885\">crypto data <\/a>aggregators.)<\/p>\n\n\n\n<p>Binance's share of transaction volume decreased to 45 percent in November, indicating that its competitors' sports-centric approach was paying off.<\/p>\n\n\n\n<p>And it's possible that the strategy will work. The Super Bowl attracted approximately 100 million viewers in the United States in 2021, despite the fact that it was a low year owing to COVID; the number usually hovers around 150 million. With recent surveys indicating that fewer than 20% of Americans have invested in cryptocurrency, a Super Bowl commercial can attract a large number of viewers to the game.<\/p>\n\n\n\n<p><a href=\"https:\/\/coinscreed.com\/staging\/fc-porto-and-binance-put-their-fan-token-partnership-on-display.html\" data-type=\"post\" data-id=\"17707\">Binance <\/a>and Jimmy Butler, on the other hand, won't mind if you instead watch <a href=\"https:\/\/coinscreed.com\/staging\/great-britain-olympic-team-becomes-the-first-to-create-an-nft-collection.html\" data-type=\"post\" data-id=\"6654\">Olympic <\/a>curling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Binance has long been the most popular cryptocurrency exchange by volume, but the space&#8217;s maturing, as well as concerted ad campaigns, have jeopardized its winning streak. This is projected to peak on February 13 during the Super Bowl, the most viewed television program in the United States each year. Both Crypto.com and FTX have secured [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":17730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[7008,5521,5501,5644,5717],"class_list":["post-17729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-athlete","tag-binance-2","tag-coinbase-2","tag-crypto-com-2","tag-ftx-2"],"jetpack_featured_media_url":"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2022\/02\/image-16.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/17729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/comments?post=17729"}],"version-history":[{"count":0,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/17729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media\/17730"}],"wp:attachment":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media?parent=17729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/categories?post=17729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/tags?post=17729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}