{"id":26328,"date":"2022-05-09T10:06:32","date_gmt":"2022-05-09T14:06:32","guid":{"rendered":"https:\/\/coinscreed.com\/staging\/?p=26328"},"modified":"2022-05-09T10:06:39","modified_gmt":"2022-05-09T14:06:39","slug":"messi-del-piero-team-up-in-new-socios-com-campaign","status":"publish","type":"post","link":"https:\/\/coinscreed.com\/staging\/messi-del-piero-team-up-in-new-socios-com-campaign\/","title":{"rendered":"Messi, Del Piero Team Up In New Socios.com Campaign"},"content":{"rendered":"\n
Socio.com<\/a> debuted its first global advertising campaign this weekend featuring ‘football gods' Alessandro Del Piero and Lionel<\/a> Messi<\/a>.<\/h5>\n\n\n\n
\"Messi,
Messi, Del Piero Team Up In New Socios.com Campaign<\/figcaption><\/figure>\n\n\n\n

Messi & Del Piero lead Socios.com global advertising charge<\/h2>\n\n\n\n

Socios.com, a football fan token platform, debuted its first global advertising campaign this weekend, featuring ‘football gods' Alessandro Del Piero and Lionel<\/a> Messi<\/a>.<\/p>\n\n\n\n

\n

It all starts with a Fan Token.

Introducing our first-ever global TV commercial featuring the latest star to join our team, @delpieroale\r\n \r\n \r\n \r\n <\/g>\r\n \r\n \r\n \r\n <\/clipPath>\r\n <\/defs><\/svg><\/span><\/a>.

Coming to TV screens on 08.05#BeMoreThanAFan<\/use><\/svg><\/span><\/a> pic.twitter.com\/druSqm3BIB<\/use><\/svg><\/span><\/a><\/p>— Socios.com (@socios) May 6, 2022<\/use><\/svg><\/span><\/a><\/blockquote><\/use><\/svg><\/span><\/a><\/figcaption><\/figure>\n\n\n\n

The Socios.com platform<\/a>, founded by former gaming entrepreneur Alexandre Dreyfus, works with football teams and leagues to build and distribute Blockchain customized fan tokens, rewarding fans with unique prizes and experiences.<\/p>\n\n\n\n

Dreyfus emphasizes that, in addition to prizes, fan tokens will alter fans' involvement with clubs and players through the usage of Blockchain and another web 3.0 advancements.<\/p>\n\n\n\n

Socios' campaign was ‘leaked' to football transfers specialist – Italian writer Fabrizio Romano \u2013 who informed his 7.8 million Twitter followers of a “comeback for a renowned Italian number 10 with Leo Messi.”<\/p>\n\n\n\n

“Alessandro Del Piero was a virtuoso footballer, one of the best players ever and respected worldwide for his play and elegance. Having his support, especially in Italy, where we have 10 partners, is very important,\u201d Dreyfus commented on the launch of Socios\u2019 first global campaign.<\/p>\n\n\n\n

\u201cWith Del Piero and Messi, we are now ready to take the next step in our evolution, which will come thanks to this new TV campaign that will bring us closer to our goal of making Fan Tokens and the Socios.com app essential elements in fans\u2019 lives.\u201d<\/p>\n\n\n\n

Socios.com secured a three-year sponsorship agreement with Lionel Messi worth an estimated $20 million in March. Messi backed the collaboration, saying, “Fans need to be recognized for their support.” They are entitled to influence the teams they support.<\/p>\n\n\n\n

\u201cSocios.com exists to enhance the fan experience and enable fans to be more.\u00a0 I\u2019m proud to join Socios.com\u2019s mission to\u00a0 create a more connected and rewarding future for fans around the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Socio.com debuted its first global advertising campaign this weekend featuring ‘football gods’ Alessandro Del Piero and Lionel Messi. Messi & Del Piero lead Socios.com global advertising charge Socios.com, a football fan token platform, debuted its first global advertising campaign this weekend, featuring ‘football gods’ Alessandro Del Piero and Lionel Messi. The Socios.com platform, founded by […]<\/p>\n","protected":false},"author":29,"featured_media":22577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-26328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2022\/03\/Chiliz-Soars-After-Socios.com-20M-Messi-Deal.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/26328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/comments?post=26328"}],"version-history":[{"count":0,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/26328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media\/22577"}],"wp:attachment":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media?parent=26328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/categories?post=26328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/tags?post=26328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}