{"id":27247,"date":"2022-05-18T11:39:16","date_gmt":"2022-05-18T15:39:16","guid":{"rendered":"https:\/\/coinscreed.com\/staging\/?p=27247"},"modified":"2022-05-18T11:39:23","modified_gmt":"2022-05-18T15:39:23","slug":"aave-launches-lens-protocol-platform","status":"publish","type":"post","link":"https:\/\/coinscreed.com\/staging\/aave-launches-lens-protocol-platform\/","title":{"rendered":"Aave launches Lens Protocol platform for social networking DApps on Polygon"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\" id=\"h-aave-has-unveiled-the-lens-protocol-a-new-project-aimed-at-assisting-developers-in-the-creation-of-social-networking-decentralized-apps-dapps-on-the-polygon-blockchain\">Aave has unveiled the Lens Protocol, a new project aimed at assisting developers in the creation of social networking decentralized apps (DApps) on the <a href=\"https:\/\/coinscreed.com\/staging\/prada-and-adidas-first-collaborative-nft-project-leverage-polygon-blockchain.html\" target=\"_blank\" rel=\"noreferrer noopener\">Polygon blockchain<\/a>.<\/h5>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2021\/07\/Aave-sets-to-launch-institutional-DeFi-platform-Aave-Arc.jpg\" alt=\"Aave launches Lens Protocol platform for social networking DApps on Polygon\" class=\"wp-image-6747\" width=\"883\" height=\"500\" srcset=\"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2021\/07\/Aave-sets-to-launch-institutional-DeFi-platform-Aave-Arc.jpg 1024w, https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2021\/07\/Aave-sets-to-launch-institutional-DeFi-platform-Aave-Arc-300x170.jpg 300w, https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2021\/07\/Aave-sets-to-launch-institutional-DeFi-platform-Aave-Arc-768x435.jpg 768w, https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2021\/07\/Aave-sets-to-launch-institutional-DeFi-platform-Aave-Arc-355x200.jpg 355w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><figcaption>Aave launches Lens Protocol platform for social networking DApps on Polygon<\/figcaption><\/figure><\/div>\n\n\n\n<p>Aside from social network DApps, the architects of the liquidity market protocol hope to employ nonfungible token (NFT) technology in conjunction with Lens' open-source blockchain technology to enable developers to create markets, recommendation engines, and other applications.<\/p>\n\n\n\n<p>According to Aave, this will allow consumers to fully own their data while also providing new <a href=\"https:\/\/www.google.com\/search?q=Aave+launches+Lens+Protocol+platform+for+social+networking+DApps+on+Polygon&source=lmns&bih=568&biw=1366&rlz=1C1SQJL_enNG889NG889&hl=en&sa=X&ved=2ahUKEwizyZPVq-n3AhXiZPEDHR9sB-YQ_AUoAHoECAEQAA\" target=\"_blank\" rel=\"noreferrer noopener\">monetization opportunities<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"wpil-svg-outbound-7-icon-path\" fill=\"none\" clip-path=\"url(#clip0_31_188)\">\r\n                            <path d=\"M9.16724 14.8891L20.1672 3.88908\" stroke-linecap=\"round\"\/>\r\n                            <path d=\"M13.4497 3.53554L20.5208 3.53554L20.5208 10.6066\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n                            <path d=\"M17.5 13.5L17.5 16.26C17.5 17.4179 17.5 17.9968 17.2675 18.4359C17.0799 18.7902 16.7902 19.0799 16.4359 19.2675C15.9968 19.5 15.4179 19.5 14.26 19.5L7.74 19.5C6.58213 19.5 6.0032 19.5 5.56414 19.2675C5.20983 19.0799 4.92007 18.7902 4.73247 18.4359C4.5 17.9968 4.5 17.4179 4.5 16.26L4.5 9.74C4.5 8.58213 4.5 8.0032 4.73247 7.56414C4.92007 7.20983 5.20982 6.92007 5.56414 6.73247C6.0032 6.5 6.58213 6.5 7.74 6.5L11 6.5\" stroke-linecap=\"round\"\/>\r\n                        <\/g>\r\n                        <defs>\r\n                            <clipPath id=\"clip0_31_188\">\r\n                                <rect fill=\"white\" height=\"24\" width=\"24\"\/>\r\n                            <\/clipPath>\r\n                        <\/defs><\/svg><\/span><\/a> for authors.<\/p>\n\n\n\n<p>Lens Protocol allows customers to have a single Lens profile that can be used across the Lens platform's many DApps. Users who can create Lens NFT profiles will be able to use the 50 apps that will be available on Lens Protocol when it launches.<\/p>\n\n\n\n<p>To encourage the development of more Lens apps, Aave has established a $250,000 award program to support developers who want to create apps for the platform.<\/p>\n\n\n\n<p>As seen by reactions to Elon Musk's offer to buy Twitter, <a href=\"https:\/\/coinscreed.com\/staging\/twitter-suspends-aaves-founder-account.html\" target=\"_blank\" rel=\"noreferrer noopener\">Stani Kulechov, CEO and founder of Aave<\/a> Companies, feels that consumers are ready for a new social media experience. Kulechov elaborated:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe social media experience has remained relatively unchanged for the last decade, and much of that is due to your content being solely owned by a company, which locks your social network within one platform.\u201d<\/p><\/blockquote>\n\n\n\n<p>The Aave CEO also stated &#8220;long overdue&#8221; control of online content. <a href=\"https:\/\/coinscreed.com\/staging\/stripe-pilots-crypto-payouts-with-twitter.html\" target=\"_blank\" rel=\"noreferrer noopener\">Sandeep Nailwal<\/a>, the co-founder of Polygon, agreed with Kulechov's point of view and stated that Polygon is aligned with Lens' purpose of enabling &#8220;secure content ownership.&#8221;<\/p>\n\n\n\n<p>Kulechov was banned from Twitter in April after jokingly stating that he would be taking over as interim CEO of the company. The restriction was lifted the next day after Kulechov tweeted another joke announcing his return as the company's interim CEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aave has unveiled the Lens Protocol, a new project aimed at assisting developers in the creation of social networking decentralized apps (DApps) on the Polygon blockchain. Aside from social network DApps, the architects of the liquidity market protocol hope to employ nonfungible token (NFT) technology in conjunction with Lens&#8217; open-source blockchain technology to enable developers [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":6747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-27247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2021\/07\/Aave-sets-to-launch-institutional-DeFi-platform-Aave-Arc.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/27247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/comments?post=27247"}],"version-history":[{"count":0,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/27247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media\/6747"}],"wp:attachment":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media?parent=27247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/categories?post=27247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/tags?post=27247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}