{"id":51004,"date":"2023-05-31T05:46:46","date_gmt":"2023-05-31T09:46:46","guid":{"rendered":"https:\/\/coinscreed.com\/staging\/?p=51004"},"modified":"2023-06-27T05:00:36","modified_gmt":"2023-06-27T09:00:36","slug":"prada-the-hundreds-embrace-nfts-with-on-chain-rewards","status":"publish","type":"post","link":"https:\/\/coinscreed.com\/staging\/prada-the-hundreds-embrace-nfts-with-on-chain-rewards\/","title":{"rendered":"Prada, The Hundreds Embrace NFTs With On-Chain Rewards"},"content":{"rendered":"\n

Prada's viral tank top joins the brand's Timecapsule non-fungible token collection, while The Hundreds joins brands trialling on-chain e-commerce.<\/p>\n\n\n\n

\"Prada,<\/figure>\n\n\n\n


Prada<\/a> will launch its thirteenth limited-edition Timecapsule Collection on June 1<\/strong>, featuring a floral-patterned version of its popular tank top that debuted on the fall '22 runway<\/p>\n\n\n\n

The tank top, made of jacquard terry cloth fabric from the Prada archives, will come with a gifted non-fungible token (NFT)<\/a> that grants access to the Prada Crypted NFT community and future projects and drops.<\/p>\n\n\n\n

The Prada Timecapsule NFT Collection\r\n \r\n \r\n \r\n <\/g>\r\n \r\n \r\n \r\n <\/clipPath>\r\n <\/defs><\/svg><\/span><\/a> started in May 2022 as a Web3 evolution of the 2019 Timecapsule initiative. The initiative offers a monthly online event with an ultra-limited edition item drop that is available for 24 hours only.<\/p>\n\n\n\n

The NFTs are designed to enhance the value and exclusivity of the physical products and create a digital community of Prada fans and collectors. The <\/p>\n\n\n\n

NFT holders can enjoy exclusive experiences, such as invitations to cultural events such as Prada Extends and Prada Mode and VIP visits to fashion week shows in Milan.<\/p>\n\n\n\n

The NFTs are also retroactively available to anyone who bought a Timecapsule item from 2019 onwards. They can claim their NFT by connecting their wallet to the Prada website.
<\/p>\n\n\n\n

The Hundreds' on-chain rewards<\/h2>\n\n\n\n

In the meantime, on-chain rewards continue to gain traction in the retail sector.<\/p>\n\n\n\n

\"Prada,<\/figure>\n\n\n\n

The newest entry, some.place, a drop-centric platform combining a blockchain-based loyalty program with e-commerce, has launched in private Beta with streetwear brand The Hundreds. <\/use><\/svg><\/span><\/a><\/p>\n\n\n\n

The Beta is accessible to holders of The Hundreds founder's Adam Bombsquad non-fungible token project who can connect via their wallets.
Some.place and The Hundreds have recreated the L.A. Fairfax district, home to the brand's flagship store, using Unreal Engine 5. <\/p>\n\n\n\n

Using self-managed web-based tools, the platform allows brands to generate assets faster and more efficiently.<\/p>\n\n\n\n

Lana Hopkins and Juliana Di Simone, co-founders of some.place, said in a statement that “the vision is a move away from social media and third-party data in favour of an intimate and rewarding experience for fans while empowering brands to connect with this audience in new and exciting ways.”<\/strong><\/em><\/p>\n\n\n\n

According to David Yoshida, VP of Web3 Strategy & Partnerships at Razorfish, some.place represents “a low-lift, turn-key option for brands to experiment with Web3 while staying rooted in Web2.”<\/strong><\/em><\/p>\n\n\n\n

The Hundreds co-founder Bobby Kim himself dubbed the platform “the future of commerce” in a statement, adding that it is a space “for our community to come together, shop and socialize, rather than gamification.”<\/p>\n\n\n\n

Visit their websites for more information: Prada;<\/use><\/svg><\/span><\/a> The Hundreds;<\/use><\/svg><\/span><\/a> Some.place<\/use><\/svg><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Prada’s viral tank top joins the brand’s Timecapsule non-fungible token collection, while The Hundreds joins brands trialling on-chain e-commerce. Prada will launch its thirteenth limited-edition Timecapsule Collection on June 1, featuring a floral-patterned version of its popular tank top that debuted on the fall ’22 runway The tank top, made of jacquard terry cloth fabric […]<\/p>\n","protected":false},"author":44,"featured_media":51009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62],"tags":[470,10361,14649],"class_list":["post-51004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft-news","tag-nfts","tag-prada-2","tag-the-hundreds"],"jetpack_featured_media_url":"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2023\/05\/Prada-timecapsule-nft.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/51004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/comments?post=51004"}],"version-history":[{"count":0,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/51004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media\/51009"}],"wp:attachment":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media?parent=51004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/categories?post=51004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/tags?post=51004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}