{"id":58717,"date":"2023-09-07T08:35:06","date_gmt":"2023-09-07T12:35:06","guid":{"rendered":"https:\/\/coinscreed.com\/staging\/?p=58717"},"modified":"2023-09-07T08:35:09","modified_gmt":"2023-09-07T12:35:09","slug":"google-opens-up-to-blockchain-games-with-nfts","status":"publish","type":"post","link":"https:\/\/coinscreed.com\/staging\/google-opens-up-to-blockchain-games-with-nfts\/","title":{"rendered":"Google Opens Up to Blockchain Games with NFTs"},"content":{"rendered":"\n

Google has updated its advertisement policies to permit blockchain-based games<\/a> that offer non-fungible tokens (NFTs) to run ads on its platform as long as they comply with certain rules. The policy change is expected to take effect from September 15, 2023, five years after the initial ban in 2018.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

According to the announcement,\r\n \r\n \r\n \r\n <\/g>\r\n \r\n \r\n \r\n <\/clipPath>\r\n <\/defs><\/svg><\/span><\/a> the new rules will allow blockchain-based games that offer non-gambling gaming services to advertise their games through Google. <\/p>\n\n\n\n

These include games that will enable players to purchase in-game items that qualify as tradable NFTs unique digital assets on a blockchain.<\/p>\n\n\n\n

However, the new rules do not apply to games that offer NFT gambling or promote gambling-related content. <\/p>\n\n\n\n

These games must follow Google\u2019s gambling and games policy<\/use><\/svg><\/span><\/a> and obtain a Google Ads certification before they can run ads on the platform.<\/p>\n\n\n\n

Moreover, Google expects all advertisers to comply with the local laws and regulations of the countries where they operate and where their ads target. <\/p>\n\n\n\n

This means that advertisers will have to ensure that their games are legal and appropriate for the audiences they reach.<\/p>\n\n\n\n

Google did not provide a specific reason for changing its policy for blockchain games with NFTs, but it may be related to the growing popularity and demand for these games in the crypto space. <\/p>\n\n\n\n

Blockchain games with NFTs offer players a new way of interacting with digital worlds, where they can own, trade, and earn<\/strong> from their in-game assets.<\/p>\n\n\n\n

Some examples of blockchain games with NFTs are Axie Infinity,<\/a> CryptoKitties,<\/use><\/svg><\/span><\/a> and Decentraland.<\/a> These games have attracted millions of users and generated billions of dollars in revenue from NFT sales and transactions. <\/p>\n\n\n\n

By allowing these games to advertise on its platform, Google may be hoping to tap into this lucrative market and attract more advertisers and users.<\/p>\n\n\n\n

Google warns that advertisers who violate its policy for blockchain games with NFTs will face a suspension of their ads or accounts. <\/p>\n\n\n\n

However, before taking any action, Google will issue a warning of 7 days<\/strong> to give advertisers a chance to fix their violations. <\/p>\n\n\n\n

Advertisers can also appeal Google\u2019s decision if they think it is incorrect or unfair.<\/p>\n\n\n\n

Google\u2019s policy change for blockchain games with NFTs is a significant development for the crypto industry, as it shows that Google is willing to embrace and support innovation in this field. <\/p>\n\n\n\n

However, advertisers will have to be careful and responsible in following Google\u2019s rules and regulations, as well as the laws and norms of the countries where they operate and advertise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google has updated its advertisement policies to permit blockchain-based games that offer non-fungible tokens (NFTs) to run ads on its platform as long as they comply with certain rules. The policy change is expected to take effect from September 15, 2023, five years after the initial ban in 2018. According to the announcement, the new […]<\/p>\n","protected":false},"author":44,"featured_media":58719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62],"tags":[10998,1936],"class_list":["post-58717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft-news","tag-blockchain-games","tag-google"],"jetpack_featured_media_url":"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2023\/09\/google-rgaming-ads.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/58717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/comments?post=58717"}],"version-history":[{"count":0,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/58717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media\/58719"}],"wp:attachment":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media?parent=58717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/categories?post=58717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/tags?post=58717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}