{"id":6134,"date":"2021-07-15T14:53:39","date_gmt":"2021-07-15T13:53:39","guid":{"rendered":"https:\/\/coinscreed.com\/staging\/?p=6134"},"modified":"2021-07-15T14:53:49","modified_gmt":"2021-07-15T13:53:49","slug":"the-united-kingdom-begins-a-digital-marketing-campaign-about-crypto-risks","status":"publish","type":"post","link":"https:\/\/coinscreed.com\/staging\/the-united-kingdom-begins-a-digital-marketing-campaign-about-crypto-risks\/","title":{"rendered":"The United Kingdom begins a digital marketing campaign about crypto risks"},"content":{"rendered":"\n
The commencement of an \u00a311 million digital marketing campaign by the UK's Financial Conducts Authority <\/a>is aimed at warning younger crypto investors about the risks in the sector.<\/h5>\n\n\n\n
\"The<\/figure>\n\n\n\n

The chief executive officer, Nikhil Rathi\r\n \r\n \r\n \r\n <\/g>\r\n \r\n \r\n \r\n <\/clipPath>\r\n <\/defs><\/svg><\/span><\/a>, gave a lecture at the ‘FCA's Our Role and Business Plan webinar.' He emphasized the FCA's concerns about the growing number of younger participants in the risky cryptocurrency industry.<\/p>\n\n\n\n

Rathi remarked that as technology is increasingly used to stimulate investment, a broader set of laws and safeguards must be implemented.<\/p>\n\n\n\n

\u201cWhen technology is used to promote new investments to consumers, it is essential that the right controls are in place. We\u2019ve seen an explosion among younger people speculating on cryptocurrencies or other high-risk investments. In the last year, we published research that found nearly 2.5 million people in the UK had bought crypto assets.\u201d, Rathi said according to the Draft of the speech.<\/p><\/blockquote>\n\n\n\n

Younger investors have been chastised for viewing risky digital ventures as opportunities for community building <\/a>and pleasure.<\/p>\n\n\n\n

Rathi has also used GameStop's episode to demonstrate how younger investors are swayed by celebrity marketing on social media and do not consider “rationally” before investing.<\/p>\n\n\n\n

To reach this generation of investors, the FCA is undertaking an \u00a311 million digital marketing campaign aimed at alerting young investors about the high-risk nature of crypto.<\/p>\n\n\n\n

The FCA's anti-crypto stance is clear; they have frequently warned crypto investors of probable losses.<\/p>\n\n\n\n

\u201cAnalysis this year found those \u2018having a go\u2019 at this kind of investing were younger and, proportionally, more likely from an ethnic minority. There is evidence too that, as with the GameStop episode, more people see investment as entertainment \u2013 behaving less rationally and more emotionally, egged on by anonymous and unaccountable social media influencers.<\/p>

This is a category of consumer that we are not used to engaging with \u2013 18 to 30-year-olds more likely to be drawn in by social media<\/a>. That\u2019s why we are creating an \u00a311m digital marketing campaign to warn them of the risks.\u201d, Rathi added.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The commencement of an \u00a311 million digital marketing campaign by the UK’s Financial Conducts Authority is aimed at warning younger crypto investors about the risks in the sector. The chief executive officer, Nikhil Rathi , gave a lecture at the ‘FCA’s Our Role and Business Plan webinar.’ He emphasized the FCA’s concerns about the growing […]<\/p>\n","protected":false},"author":12,"featured_media":6135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[1509,1508,1507],"class_list":["post-6134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrencies","tag-crypto-risks","tag-digital-marketing-campaign","tag-united-kingdom"],"jetpack_featured_media_url":"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2021\/07\/The-United-Kingdom-begins-a-digital-marketing-campaign-about-crypto-risks-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/6134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/comments?post=6134"}],"version-history":[{"count":0,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/6134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media\/6135"}],"wp:attachment":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media?parent=6134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/categories?post=6134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/tags?post=6134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}