{"id":62753,"date":"2023-10-26T03:19:14","date_gmt":"2023-10-26T07:19:14","guid":{"rendered":"https:\/\/coinscreed.com\/staging\/?p=62753"},"modified":"2023-10-26T03:20:39","modified_gmt":"2023-10-26T07:20:39","slug":"mastercard-moonpay-collaborate-to-boost-web3-marketing","status":"publish","type":"post","link":"https:\/\/coinscreed.com\/staging\/mastercard-moonpay-collaborate-to-boost-web3-marketing\/","title":{"rendered":"Mastercard, MoonPay Collaborate to Boost Web3 Marketing"},"content":{"rendered":"\n

Cryptocurrency payments provider MoonPay<\/a> announced a new collaboration with Mastercard focused on Web3-based marketing and experiences.<\/p>\n\n\n\n

\"Mastercard,
Mastercard, MoonPay Collaborate to Boost Web3 Marketing<\/figcaption><\/figure>\n\n\n\n

With MoonPay, a cryptocurrency and NFTs payment service, Mastercard has teamed to investigate possible integrations and customer loyalty opportunities inside the developing Web3 ecosystem.<\/p>\n\n\n\n

During the Money20\/20 conference in Las Vegas, Mastercard and MoonPay made headlines when they announced their partnership to close the gap between the traditional financial industry and the Web3 space<\/a>.<\/p>\n\n\n\n

This agreement, which aims to foster client loyalty, will use Mastercard's vast network and MoonPay's established presence in the cryptocurrency and non-fungible token<\/a> (NFT) space.<\/p>\n\n\n\n

\n

We\u2019re excited to officially announce our partnership with @Mastercard\r\n \r\n \r\n \r\n <\/g>\r\n \r\n \r\n \r\n <\/clipPath>\r\n <\/defs><\/svg><\/span><\/a>, one of the largest technology companies in the payments industry \ud83e\udd73\ud83d\udc47 pic.twitter.com\/zdWzYefsPN<\/use><\/svg><\/span><\/a><\/p>— MoonPay \ud83d\udfe3 (@moonpay) October 25, 2023<\/use><\/svg><\/span><\/a><\/blockquote>

Visa and Mastercard have been delving deeper into Web3 possibilities, broadening their focus beyond stablecoin-based transactions to efforts to reduce Ethereum's (ETH) gas costs. Mastercard's recent initiatives with Ledger and MetaMask highlight the company's dedication to web3 connectivity.<\/p>\n\n\n\n

Mastercard's collaboration with MoonPay adds its Crypto Credential technology<\/use><\/svg><\/span><\/a> to the mix, ensuring a reliable and legally compliant transaction environment. <\/p>\n\n\n\n

The integration of Mastercard's payment solutions, such as Mastercard Send and Click to Pay, complements this. There are some disagreements with this partnership, though. <\/p>\n\n\n\n

While the integration of web3 is innovative, it also adds a layer of complexity in terms of security and regulatory compliance, areas still maturing. Furthermore, the volatile nature of the cryptocurrency market <\/a>raises concerns about such partnerships' long-term viability and stability.<\/p>\n\n\n\n

Moreover, although MoonPay's subsidiary Otherlife's participation gives the collaboration a creative and strategic edge, it is unclear how these qualities will materialize into customer advantages.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cryptocurrency payments provider MoonPay announced a new collaboration with Mastercard focused on Web3-based marketing and experiences. With MoonPay, a cryptocurrency and NFTs payment service, Mastercard has teamed to investigate possible integrations and customer loyalty opportunities inside the developing Web3 ecosystem. During the Money20\/20 conference in Las Vegas, Mastercard and MoonPay made headlines when they announced […]<\/p>\n","protected":false},"author":43,"featured_media":62755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9619],"tags":[1560,5071,16928],"class_list":["post-62753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web3-news","tag-mastercard","tag-moonpay","tag-web3-marketing"],"jetpack_featured_media_url":"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2023\/10\/croc_1698299794365.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/62753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/comments?post=62753"}],"version-history":[{"count":0,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/62753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media\/62755"}],"wp:attachment":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media?parent=62753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/categories?post=62753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/tags?post=62753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}