{"id":6820,"date":"2021-07-28T20:25:06","date_gmt":"2021-07-28T19:25:06","guid":{"rendered":"https:\/\/coinscreed.com\/staging\/?p=6820"},"modified":"2021-07-28T20:25:14","modified_gmt":"2021-07-28T19:25:14","slug":"coca-cola-launches-its-first-nfts-for-charity","status":"publish","type":"post","link":"https:\/\/coinscreed.com\/staging\/coca-cola-launches-its-first-nfts-for-charity\/","title":{"rendered":"Coca-Cola launches its first NFTs for charity"},"content":{"rendered":"\n
\u201cWe are ecstatic to present the metaverse with our first NFTs<\/a>,\u201d says Selman Careaga, head of the Global Coca-Cola Trademark. <\/h5>\n\n\n\n
\"Coca-Cola<\/figure>\n\n\n\n

One of the most well-known brands in the world is to launch a series of nonfungible tokens\r\n \r\n \r\n \r\n <\/g>\r\n \r\n \r\n \r\n <\/clipPath>\r\n <\/defs><\/svg><\/span><\/a> to benefit Special Olympics International.<\/p>\n\n\n\n

Starting on July 30, the OpenSea marketplace will host a three-day auction for Coca-Cola branded nonfungible tokens, or NFTs.<\/p>\n\n\n\n

The NFT collections, which were produced in collaboration with digital designer Tafi, were “inspired by video-game loot boxes” and include “hidden surprises” that are only visible to those who buy the artwork.<\/p>\n\n\n\n

A classic Coca-Cola cooler, a wearable bubble jacket that can be used in Decentraland, an Ethereum-based virtual reality world, a friendship card, and a sound visualizer that plays audio of a bottle opening, a beverage being poured over ice, and the fizz sound common to carbonated beverages are all included in the “Friendship Boxes.”<\/a> Soft drink fans have until August 2 to put bids in Ether (ETH) on OpenSea.<\/p>\n\n\n\n

\u201cEach NFT was built to honour features that are important to the Coca-Cola brand, reinterpreted for a virtual world in new and fascinating ways,\u201d said Selman Careaga, head of the Global Coca-Cola Trademark. \u201cWe are ecstatic to present the metaverse with our first NFTs.\u201d<\/p><\/blockquote>\n\n\n\n

The proceeds from the auction will be donated to Special Olympics International, a sports organization dedicated to reducing prejudice against persons with intellectual impairments. The auction's starting bid was unavailable at the time of publication.<\/p>\n\n\n\n

Coca-bottling Cola's partners use decentralized ledger technology <\/a>for supply chain management, despite the fact that the company has rarely if ever been directly involved in the crypto and blockchain arena.<\/p>\n\n\n\n

According to Cointelegraph, cooperation between digital asset platform Centrapay and Coca-Cola Amatil allowed New Zealanders and Australians to purchase the renowned carbonated drink and others using cryptocurrency in August.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cWe are ecstatic to present the metaverse with our first NFTs,\u201d says Selman Careaga, head of the Global Coca-Cola Trademark. One of the most well-known brands in the world is to launch a series of nonfungible tokens to benefit Special Olympics International. Starting on July 30, the OpenSea marketplace will host a three-day auction for […]<\/p>\n","protected":false},"author":12,"featured_media":6828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,62],"tags":[1803,1828,470],"class_list":["post-6820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nft-news","tag-charity","tag-coca-cola","tag-nfts"],"jetpack_featured_media_url":"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2021\/07\/Coca-Cola-launches-its-first-NFT-for-charity.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/6820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/comments?post=6820"}],"version-history":[{"count":0,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/6820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media\/6828"}],"wp:attachment":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media?parent=6820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/categories?post=6820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/tags?post=6820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}