{"id":97282,"date":"2024-10-23T02:52:50","date_gmt":"2024-10-23T06:52:50","guid":{"rendered":"https:\/\/coinscreed.com\/staging\/?p=97282"},"modified":"2024-10-23T02:52:54","modified_gmt":"2024-10-23T06:52:54","slug":"meta-tests-facial-recognition-to-fight-fake-ads","status":"publish","type":"post","link":"https:\/\/coinscreed.com\/staging\/meta-tests-facial-recognition-to-fight-fake-ads\/","title":{"rendered":"Meta Tests Use of Facial Recognition to Fight Fake Celeb Ads"},"content":{"rendered":"\n

Meta will evaluate the facial recognition technology<\/a> on 50,000 public figures and celebrities in order to reduce the prevalence of deepfake celebrity ad scams.<\/p>\n\n\n\n

\"Meta
Meta Tests Use of Facial Recognition to Fight Fake Celeb Ads<\/em><\/figcaption><\/figure>\n\n\n\n

Meta\r\n \r\n \r\n \r\n <\/g>\r\n \r\n \r\n \r\n <\/clipPath>\r\n <\/defs><\/svg><\/span><\/a>, a social networking company with nearly 4 billion users, is currently conducting a test to determine the feasibility of utilizing facial recognition technology to address the issue of fake celebrity scam advertisements affecting its platforms.<\/p>\n\n\n\n

Meta Introduces Facial Recognition Technology to Fight Scam<\/h3>\n\n\n\n

Meta announced that it will conduct a facial recognition technology trial with 50,000 public figures and personalities in the upcoming weeks, following the “promising results” of early testing with a small group of celebrities.<\/p>\n\n\n\n

Meta stated that the system compares the images in the advertisement with the celebrity's Facebook and Instagram profile photographs to identify scams. “We will block the advertisement if we confirm a match and determine it to be a scam,” the company emphasized on October 21.<\/p>\n\n\n\n

In the past, fraud advertisements have impersonated celebrities, including Tesla CEO Elon Musk<\/a>, American TV host Oprah Winfrey, and Australian mining billionaires Andrew Forrest and Gina Rinehart.<\/p>\n\n\n\n

The social company stated that the action is a component of the organization's overarching initiative to combat “celeb-bait” scams perpetrated by cybercriminals who have become more adept at obtaining confidential information or money from their victims.<\/p>\n\n\n\n

\n

\u201cThis scheme, commonly called \u201cceleb-bait,\u201d violates our policies and is bad for people that use our products.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\"Three
Three of Meta\u2019s seven tips to spot scams and stay safe online. Source:\u00a0<\/em>Meta<\/em><\/use><\/svg><\/span><\/a><\/figcaption><\/figure>\n\n\n\n

Mark Zuckerberg'<\/a>s organization announced that it would send in-app notifications to numerous celebrities identified as targets. These notifications would notify them that they have been included in the protection measure and that they can decline it.<\/p>\n\n\n\n

However, Meta may need to exercise caution in light of its recent $1.4 billion settlement with Texas for the unauthorized use of personal biometric data from millions of its residents.<\/p>\n\n\n\n

The company declared that it would promptly eliminate facial data generated while assessing whether a celebrity advertisement is fraudulent.<\/p>\n\n\n\n

Additionally, it will employ facial recognition technology to enable individuals to confirm their identity and regain access to compromised accounts.<\/p>\n\n\n\n

Meta refuted claims from Australia's consumer regulator that nearly 60% of crypto investment schemes seen on Facebook in August were hoaxes, despite the rise in crypto scam advertisements on Facebook.<\/p>\n\n\n\n

AI-generated deepfakes<\/a> entice numerous victims of these schemes into investing in cryptocurrency.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta will evaluate the facial recognition technology on 50,000 public figures and celebrities in order to reduce the prevalence of deepfake celebrity ad scams. Meta , a social networking company with nearly 4 billion users, is currently conducting a test to determine the feasibility of utilizing facial recognition technology to address the issue of fake […]<\/p>\n","protected":false},"author":59,"featured_media":93353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11476],"tags":[7017,5751,8149],"class_list":["post-97282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hacks-and-scams","tag-crypto-scams","tag-mark-zukerberg","tag-meta-2"],"jetpack_featured_media_url":"https:\/\/coinscreed.com\/staging\/wp-content\/uploads\/2024\/09\/Meta-to-Restart-AI-Training-in-UK-Following-Regulatory-Halt.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/97282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/comments?post=97282"}],"version-history":[{"count":0,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/posts\/97282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media\/93353"}],"wp:attachment":[{"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/media?parent=97282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/categories?post=97282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinscreed.com\/staging\/wp-json\/wp\/v2\/tags?post=97282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}