Coca‑Cola, Microsoft Partner in $1.1B Generative AI Experiment

Coca‑Cola, Microsoft Partner in $1.1B Generative AI Experiment

The Coca-Cola Company and Microsoft have entered into a five-year agreement to develop and integrate artificial intelligence (AI) use cases across multiple business functions. At $1.1 billion, Coca-Cola invested in the Microsoft Cloud because of its capabilities and generative AI. As stated in the announcement on April 23, the pair will collaborate in testing innovative […]