Following Watford’s deal in July to be paid in cryptocurrency, the football club has secured yet another crypto-inclined deal with Stake.com which will let them wear shirts having Dogecoin on them this season.
According to British sports outlet The Athletic, players from English soccer team Watford F.C. will put Dogecoin on their shirts this season. All three Watford jerseys will feature Dogecoin.
Stake.com, a sports betting and crypto casino, is paying for the debut of the meme coin. According to The Athletic, the purchase is valued at at least £700,000 ($970,500) and will be paid in cryptocurrencies.
Stake.com also wants to give away 10 million DOGE (worth $2 million) to generate excitement about the cooperation.
In the United Kingdom, Dogecoin has never been seen at a high-profile sporting event. The Shiba Inu, on the other hand, is not uncommon at sporting arenas.
Since 2014, when Dogecoin supporters banded together on Reddit to fund NASCAR driver Josh Wise and Jamaica’s Winter Olympics bobsled squad, the coin’s fervent supporters have sponsored athletes and sports events multiple times.
Watford’s sponsorship with Stake.com is not the club’s first.
The soccer club wore Bitcoin shirts to promote the cryptocurrency throughout the 2019-2020 soccer season. That was part of a contract with Sportsbet.io, another sports betting service.
At the time, a Watford F.C. official, Spencer Field, told Decrypt that the Watford F.C. forum has a “lengthy and continuous cryptocurrency conversation.” Watford fans promoting EOS on a Watford F.C. cryptocurrency post three years ago was the sole proof.
Today, there is no Dogecoin conversation on the forum. However, several fans hypothesized in a post started after the agreement with Stake.com was revealed on July 22 that the payment could have been made in Dogecoin.
“It is a gamble for a club with relatively shaky finances,” one fan said, referring to the club’s decision to take cryptocurrency sponsorship payments immediately after reporting a $35 million loss.