Adam Dell launches a crypto investing app

The former Head of Product at “Marcus by Goldman Sachs” has launched a crypto investing app known as Domain Money. Adam Dell has brought together an impressive team to help get the project started.

On January 25, the former Head of Product at “Marcus by Goldman Sachs” established “Domain Money,” a crypto investing app that raised $33 million from investors. Adam Dell, the brother of Dell computer tycoon Michael Dell, put together a team of 25 former Goldman Sachs employees.

Bridgewater Associates, Morgan Stanley, Coinbase Global Inc., and BlockFi are among the companies whose employees are departing. Elisha Wiesel, a former Goldman Sachs CTO, and Christopher Giancarlo, a former Chairman of the Commodities Futures Trading Commission, have also been invited to participate.

Retail users will be paid a 1% yearly management fee for actively managed and tailored investment plans, according to the app. Real-time market intelligence, live customer service agents, and social sentiment analysis are all included in the app.

Apex Clearing will offer securities trading and custody, while Gemini will support the app's crypto trading component.

Bessemer Ventures, a venture capital firm, and Marc Benioff, the co-founder of Salesforce.com Inc., are among the project's backers. Maveron, RRE Ventures, SV Angel, and Joe Lonsdale are among the other investors.

We are thrilled to announce that Domain Money has launched. With our app you can trade stocks and crypto, invest in one of our professionally managed strategies and discover serious control through Domain Signal. Now available in the Apple app store.https://t.co/WDrR4q9W9y pic.twitter.com/89kZ9pTJds

— Domain Money (@domainmoney) January 25, 2022

“Investors want access to a variety of asset classes, as well as security, transparency, and the ability to manage their finances,” Dell said in a Jan 25 release, adding that his objective is to help his customers grow their wealth.

“We developed Domain Money to provide investors a sophisticated, intuitive, and holistic platform to invest in crypto, not as a novelty, but as a core component of their portfolios.”