Sports Illustrated’s (SI) new service, “Box Office,” will allow event organizers to issue commemorative nonfungible token tickets, including pre-attendance and post-event audience perks.
The ticketing subsidiary of Sports Illustrated, SI Tickets, unveiled the “Box Office” platform on May 2, a self-service event management and primary ticketing solution powered by the Polygon blockchain.
Built-in collaboration with Web3 software developer ConsenSys, Box Office provides “owners, organizers, and hosts with the ability to create, manage, and promote a fully scalable, paid or free ticketed live sporting event.”
As part of the new platform, SI Tickets and ConsenSys are collaborating to develop a “Super Ticket” that enables hosts to stay in touch with their attendees via highlights, mementos, exclusive offers, and loyalty benefits enabled by NFT technology. “Blockchain is the future of ticketing,” stated the CEO of SI Tickets, David Lane.
“From the moment we launched our global event marketplace, which now boasts 50 million tickets to over 250,000 sports, concerts and shows, we have been preparing to enter and disrupt the primary ticket market.”
Through Super Ticket, attendees can scan their NFTs to receive expedited entry permits, drink coupons, music downloads before the event, and video content and rewards following the event. “Guests will keep their tickets to your event in their digital wallets forever,” the new website informs event organizers.
Box Office is the brand-new event management platform created by Sports Illustrated Tickets.
SI Tickets, which debuted in June 2021, has amassed over $2.5 billion in market inventory since its inception. The platform guarantees a full refund if an event is discontinued for any reason and claims not to charge any transaction fees. Box Office said it would charge event organizers $1.40 per ticket plus 3% commission and 3% merchant pass-through fees.
