German sportswear company Adidas Originals (Adidas Originals) introduces its first NFT wearables collection powered by blockchain. The 16-piece collection is available in the wallets of holders of its capsule collection.
Adidas Originals’ efforts to further its community-based, member-first, open metaverse strategy are accelerated by the launch of the NFT collection, which the leading sports brand has named “Virtual Gear” for its initial range of NFT wearables.
The 16-piece collection, which links the past and present, virtual and physical, communities and creators, culture and identity, represents a creative and cultural breakthrough in the history of the brand.
The vice president of Adidas, Erika Wykes-Sneyd, said this regarding the introduction of NFT wearable:
“I love the opportunity this collection represents for our most engaged community of holders. Every capsule holder has a choice at launch – burn and express their virtual identity with adidas’ first Virtual Gear collection, or list and allow others to join this community. With our community and creator ecosystem at the core, adidas will explore every viable utility, platform, and experience within Web3 to unlock new possibilities for our wearables, with a focus on tangible value and immutable utility for our community members.”
According to the article, owners of the Capsule NFT Collection by Adidas Originals can reveal and replace their Capsule NFT to determine which of the 16 unique pieces they have been assigned. This suggests that users must “burn” their current Capsule NFT in order to randomly select one of the 16 new digital wearables NFTs.
The collection was also discussed by Nic Galway, Senior VP of Creative Direction for Adidas Originals. He stated that the company is always one of those brands that are known for pushing the limits of creativity in order to discover what is beyond.
But Web3 gives our designers and partners a fresh opportunity to envision and rethink how our brand may be represented in augmented and virtual environments, the author continued.
Starting on November 16th, those who do not already have an Adidas Originals: Capsule NFT will be able to purchase the new Virtual Gear collection straight through the various NFT marketplaces.
A PFP Tool that will soon be made available will allow community members who own an Adidas virtual wearable and an appropriate partner collection NFT (BAYC, MAYC, Inhabitants) to “dress up” their avatar with their virtual wearable.
Notably, the competitor brand Nike has been one of the largest fashion-world players in Web3…Recently Nike introduced a new web3 platform Swoosh to increase its appearance in the non-fungible token(NFT) space.
