Since its debut, Adidas Originals NFTs have sold almost 20,000 pairs.
The first NFT from Adidas Originals‘ “Into the Metaverse” initiative produced 11,391 Ether (ETH) worth over $43 million in its first weekend on OpeanSea. After RTFKT’s Clone X and Takashi Murakami’s collections, this collection has won the second rank on OpeanSea based on trade volume.
Adidas Originals collaborated with Bored Ape Yacht Club, PUNKS Comic, and gmoney to produce a digital asset and sell 30,000 copies of it on December 17. So far, about 20,000 copies of the Phase 1 NFT have been sold.
According to the corporation, $15.5 million was produced during the Early Access mint, which had to be paused and restarted after several hours owing to Mutant Ape Yacht Club’s inability to mint due to technical concerns.
This NFT is not a collectible, but rather an access token that grants its owner unique access to both virtual wearables and tangible objects in the Sandbox gaming metaverse.
In the metaverse, challenging the impossible is the reality. On Friday we landed in the world of Web3 with one of the most widely-distributed NFT drops in history. 1/10— adidas Originals (@adidasoriginals) December 20, 2021
Owners of the NFT may also receive a tangible copy of PUNKS Comic Issue 2: X Marks the Drop, a graphic narrative that features all of the collection’s characters. The comic may also be purchased separately through PUNKS Comic’s OpenSea profile. Pixel Vault, the development team behind PUNKS Comic, is said to have returned a percentage of the OpenSea sale revenues back into the PUNKS community fund.
Adidas has firmly planted its sneakers in the metaverse with the success of its exclusive NFT drop, after tweeting about a relationship with Coinbase and exhibiting its own Sandbox land piece. Rival Nike has also increased its digital reach by working with RTFKT, the top popular OpenSea collection at the time of writing, a virtual footwear and collectibles company.
