By January 29th, Amazon is anticipated to begin displaying Ads on its Prime Video streaming service, which will increase crypto transactions.
Amazon, a technological behemoth, is preparing to enter the advertising revenue market. Advertisements are anticipated to appear on the corporation’s Prime Video streaming service. The move, however, may be problematic for those paying with cryptocurrencies.
Amazon to commence Ad Revenue Collection From its Streaming Service
As per a report by Yahoo Finance, Amazon Prime Video is expected to commence displaying advertisements on Monday in the United States. Wall Street, on the other hand, is confident that Amazon’s launch will substantially disrupt the evolving media industry.
Due to this transition, Amazon consumers will incur increased charges to utilize their services. Prime Video customers will be upgraded seamlessly to the ad-supported tier for the same $14.99 per month currently available to Prime members.
In addition, non-Prime users will incur a monthly fee of $8.99 for the same service. Those who opt to pay will incur an additional $3 monthly for the premium, ad-free edition.
Amazon’s Effort to Increase Crypto Traffic
Amazon Prime comprises approximately 96 million households in the United States. eMarketer projects that by 2025, the number of Amazon Prime subscribers in the United States will reach 176.2 million.
Currently, the largest e-commerce platform does not offer direct Bitcoin acceptance. However, many consumers pay for their subscriptions via third-party channels such as Purse.io, Crypto.com, and others. Cryptocurrency payers will be required to incur additional costs in the event of tariff increases.
As a result of this expectation, Amazon consumers may engage in additional cryptocurrency transactions on third-party platforms by purchasing more expensive plans to block the advertisement.
In the future, individuals’ desire for an uninterrupted and seamless streaming experience may motivate them to purchase more expensive plans, thereby increasing the trading volume for third-party providers.
Will Amazon ever accept cryptocurrencies directly?
Amazon has long informed the market of its intentions to advance into blockchain technology and artificial intelligence. However, the company has yet to fully embrace the cryptocurrency trend, possibly because of apprehensions regarding regulatory matters.
Although the corporation has never provided a definitive explanation, numerous hypotheses exist regarding its motivations, including the possibility of prioritizing existing payment agreements or introducing its virtual currency.
Consumers can still indirectly utilize Bitcoin to make purchases from Amazon by employing it to purchase prepaid Amazon gift cards online.
