Non-Fungible Token frenzy appears to be growing with each passing day as more major corporations and celebrities continue to release their NFTs. The American Cancer Society seem to be “the new kid on the block.”
The American Cancer Society, a non-profit health group dedicated to eradicating cancer, has succumbed to the NFT craze.
The American Cancer Society is looking for a full-time cryptocurrency and NFT product manager, according to a recent job posting.
The desired employee would join the company’s digital product and revenue department and assist in the development of digital blockchain products, according to the job posting on the official website.
“We are moving forward with a vision to be the world’s leading digital non-profit and social good organization. To realize our vision, we are looking to significantly enhance our digital-first footprint and offerings. We are looking for a hands-on member of the Digital Products & Revenue team who will bring best-in-class Blockchain services to market.”
NFT artworks fetched $2.5 billion in the first half of 2021, according to the official job offering, and as the crypto market dropped in May, many assumed the enthusiasm surrounding the NFT market began to fade.
However, the NFT craze appears to be far from gone, judging by the increasing demand for NFT items from numerous brands, enterprises, and celebrities.
According to a recent insider source, Instagram is also considering launching an NFT marketplace, and Lady Gaga and boxing icon Mike Tyson also showed their NFTs this week.
Major businesses like TikTok, a video sharing platform, and Anheuser Busch, a beer company, are all dabbling in the NFT sector.
“You don’t want to see a metaverse devoid of brands because you’d be missing a lot of the things that you love,”
What began as a fan token and video game memorabilia has evolved into a full-fledged industry with marketing as the primary focus, according to Nick Tran, TikTok’s worldwide head of marketing.