Binance’s Australian subsidiary has announced the appointment of Leigh Travers as its new CEO. Travers was previously the CEO of blockchain and digital payments startup DigitalX.
Travers has been with DigitalX for seven years and formerly served on the board of Blockchain Australia, a key local blockchain industry association.
After completing a reverse takeover of the Australian Stock Exchange-listed company Macro Energy Ltd in June 2014, DigitalX became the world’s first publicly-listed blockchain corporation.
Travers highlights that he will concentrate on establishing Binance Australia’s ties with regulators and growing the company’s brand, according to a Binance release made on August 28.
“We have a responsibility to participate in shaping the growth of our sector, which entails prioritizing interaction and conversations with policymakers and regulators,” Travers said.
“From an industry perspective, I know it’s imperative that we continue to develop our relationships with regulatory bodies while reinforcing our company commitment to compliance and best practice.”
Binance Australia becomes operational in July of 2020. InvestbyBit, a local digital asset exchange authorized by the Australian Transaction Reports and Analysis Centre (AUSTRAC) that opened in September 2017, runs Binance’s Australian affiliate.
InvestbyBit changed to Binance Pay on February 22, 2019, then altering its name to Binance Lite four days later and rebranding to Binance Australia on August 6, 2020, according to the Australian Business Register.
Jeff Yew, the previous CEO of Binance Australia, left the company in April. Yew launched Monochrome, a unit trust aimed at superannuation funds and high-net-worth people, the following month.
In an interview with the Sydney Morning Herald in May, Yew remarked that Australia’s parliamentarians had failed to offer adequate legislative certainty to the digital asset market.
