Binance, the world’s largest cryptocurrency exchange, has reached its 7th anniversary, marking it with 200M users and a new campaign.
Binance, which has amassed a global user base of more than 200 million, has also initiated a new “Be Binance” campaign to commemorate its milestone.
According to Rachel Conlan, the chief marketing officer at Binance, the new campaign is designed to honor and compensate the exchange’s loyal consumers. Her announcement, which was shared with Cointelegraph, read as follows:
“Through determination, curiosity and responsibility, we’ve faced challenges and reaped rewards, thanks to our 200 million users. As we journey toward financial freedom, we stay true to our values: humility, kindness, collaboration and gratitude.”
The daily trading volume of Binance exceeds $25.3 billion, making it the world’s largest cryptocurrency exchange. This is more than seven times the size of the second-largest exchange, Coinbase, which has a daily transaction volume of $3.3 billion, according to CoinMarketCap data.
Massive growth potential for Binance
While Binance has already exceeded 200 million users, Rachel Conlan, the company’s chief marketing officer, asserts that there is still significant potential for development.
Conlan stated to Cointelegraph that education will be instrumental in attracting the next generation of mainstream adopters:
“Education and raising awareness are absolutely key. 200 million + is an impressive number, but if you think about it, both the industry and our user base still have a massive potential for growth.”
The exchange acquired its initial 100 million users in five years, and in another two years, it achieved 200 million. In the first half of 2024, Binance has attracted more than 30 million news consumers.
According to Binance’s Conlan, the milestone accelerates the feasibility of the goal of enrolling the first billion Web3 users:
“A few years ago, 200 million users looked like something from a sci-fi movie. Today, onboarding the first billion to Web3 feels like an attainable target, even though we realize that it will still take years of hard work.”
“Be Binance” campaign is Across 19 countries
The celebratory campaign will provide users diverse activities, such as in-person meet-ups, virtual events, social media contests, and impending promotions.
Additionally, the exchange will implement a series of giveaways through community channels such as Binance Square and social media. Users can earn a portion of the $7,000 prize pool for Binance’s BNB token and other merchandise by answering questions and sharing their Binance-related experiences.
Nineteen countries, including the United Arab Emirates, Australia, New Zealand, Bulgaria, Spain, and Benin, will host in-person events to commemorate the milestone.
Conlan also stated that educational initiatives will continue to be a primary focus of the exchange:
“At Binance, we will keep educating people globally about how digital assets can make their lives better and demonstrate the utility that crypto can drive by innovating and shipping products that people use and value.”