Binance cryptocurrency exchange has teamed up with Splyt, a “super app enabler,” to add payment alternatives to its app.
When the integration goes live, Binance users will be able to pay for ride-hailing services, as well as “bike-sharing, scooters, airport transfers, public transportation, and even food delivery,” according to a Splyt representative.
Binance CEO Changpeng Zhao, also known as “CZ,” helped to break the news on Twitter, as is customary:
Binance is relieved by the news, as it had been experiencing troubles with “stuck transactions” on Bitcoin (BTC) withdrawals on Monday. Eight hours later, the issue was resolved.
A spokeswoman for Splyt told Cointelegraph that it would be the “first cooperation in the cryptocurrency space,” and that “Splyt is enthused about its future” in the face of risky price action, with Bitcoin trading below $25,000.
“Increasingly, users are turning to their crypto wallets to pay for everyday services. […] Fully integrating everyday services as an obvious next step for crypto wallets.”
Binance has made no secret of its desire to enter the crypto payments market. Payments and app integrations are intended to increase CZ’s exposure to the ubiquitous Binance brand.
CZ has been on a world tour, promoting crypto and Binance Pay to countries and investors all over the world, as the world has progressively reopened following the depths of the COVI-19 pandemic.
According to the research, Binance is utilized by 90 million people in over 150 countries. Splyt gains access to a large consumer base as a result of the partnership:
“The other perspective is equally important: mobility and other on-demand services can dramatically increase acceptance and transaction volumes, by being available through crypto platforms, who together have hundreds of millions of users.”
Critically, the revelation comes as companies like BlockFi, Gemini, and, most recently, Coinbase announce personnel layoffs, implying that Binance is tripling down on the bear market. Binance adds another feather to its cap by continuing to expand operations and invest in capital.