After acquiring a piece of a nonfungible token art for use, Budweiser, a subsidiary of Anheuser-Busch InBev, appears to have informally sanctioned it. The company has taken another step into the crypto and blockchain space.
On August 24, the beer company bought a Budweiser-branded rocketship NFT for 8 Ether (ETH), or around $25,704, according to OpenSea records.
The company’s official Twitter profile picture was the “Life of the Party” image, which featured three beer cans forming the body of a rocketship. The photograph was still viewable by Budweiser’s 224,900 followers at the time of publication.
Budweiser appears to be making another move into the crypto and blockchain realm with this latest acquisition, acknowledging the NFT’s developer, Tom Sachs, with a retweet.
The corporation also purchased the domain name Beer.eth for 30 ETH, or more than $96,000 at the time of writing, through Ethereum Name Service on OpenSea on Aug. 11.
Anheuser-Busch InBev’s various beer brands have begun to venture into the internet realm. The UK arm of pilsner beer company Stella Artois launched a series of branded skin NFTs for horses in the digital racing game Zed Run in June.
Anheuser-Busch InBev launched a blockchain-based technology in 2020 that allows customers to follow the source chain of their drinks.
