Now, eating a fast meal can lead to rapid weight gain—and I’m not talking about belly fat. When customers spend $5 on the restaurant’s app, Burger King and financial platform Robinhood are giving out Bitcoin, Ethereum, and Dogecoin to members of its Royal Perks loyalty program.
Burger King dipped their toes into the cryptocurrency world in 2017 with the launch of the “Whoppercoin” in Russia. Despite the fact that the currency is no longer officially valid, it is still trading — albeit as crypto that has been mostly forgotten by the general public.
Fast forward to 2021, and the monarch is back — this time with more competition, thanks to the popularity of Shiba Inu and Dogecoin this year. Customers must first create a Robinhood account in order to get money, and they may only claim one reward each day. The discount is also available to existing Robinhood members.
According to Fortune, the corporation issued the following statement:
“As a brand, we’re always searching for new ways to reward our most devoted customers with interesting, one-of-a-kind, and culturally relevant offerings.” “Cryptocurrency has been a big subject of debate recently, but we recognize it can be tough to grasp,” the business noted. That’s why we wanted to introduce cryptocurrency to our visitors in a way that was both accessible and digestible (literally and metaphorically)—through our cuisine.
The campaign continues from now through November 21, and while customers are restricted to one prize each day, they may accumulate up to 21 prizes over the period of the program. Prizes must be claimed by December 17, and the announcement comes at an ideal time since Bitcoin has already experienced significant gains in the last month. This type of marketing might help tokens like Dogecoin and Shibu Inu, which have seen strong growth in the last two months.
Ethereum, which has been on a calmer path with less commotion than most meme tokens, has had an incredible and not so sluggish year, with 2021 being the year of Ethereum’s greatest gains ever.
Burger King has denied any claims of them accepting crypto as payment as a result of this promotion, but with this new partnership with Robinhood (and given Robinhood’s focus on crypto, which is one of their biggest revenue drivers from per-transaction fees), hopefully, we’ll see more open minds with the folks at Burger King – perhaps they’ll start to accept crypto for a whopper in some way.
Until then, connect to your applications and get your $5 worth of tokens.
