Bybit cryptocurrency trading platform, has announced a three-year partnership deal with Natus Vincere, a Ukrainian esports group (NAVI).
The new cooperation represents Bybit’s entry into the esports industry and will provide both parties with several prospects.
According to the statement, the two industries have gradually altered old financial and sporting systems by introducing new innovations.
The partners will collaborate on many campaigns, including charity and anti-hate/anti-bullying, as part of the agreement. Bybit’s logo will also appear on NAVI’s shirts.
Ben Zhou, the CEO and co-founder of Bybit, commented on the situation, saying,
“The COVID-19 pandemic has changed many established conventions in a number of human experiences. Both sports and finance have witnessed the exponential pace of mainstreamization of two new entrants — esports and cryptocurrency…
As one of the fastest-growing start-ups built for crypto lovers, we are excited to sign on with NAVI, and are looking forward to unleashing the natural synergy between the crypto community and the athletes and creators in esports.
Bybit joins a long list of top businesses that have partnered with NAVI to support esports, including Puma, AndaSeat, Monster Energy, and many more.
Bybit has created a name for itself in the crypto business, with over 2.5 million users, and is ready to expand its reach by entering the esports space.
Alexander Pavlenko, NAVI’s Chief Marketing Officer, added his two cents:
“I believe that this was bound to happen. Cryptocurrency and esports have much in common: They are new, fast-growing, and interesting to keep watch and learn. We shall strive to show esports fans the real value of digital-based communication by cryptocurrency platform Bybit and our team.
Also, we want to represent the esports world to cryptocurrency enthusiasts as a point of their interest. We hope to bring new game-changing and engaging projects to make esports a better place to play together.
With a fanbase of 18.4 million, NAVI is one of the most popular esports teams in the world. As a result of the agreement, Bybit and cryptocurrency, in general, will gain additional awareness among one of the fastest-growing audiences in sports and gaming, while NAVI will benefit from the crypto industry’s boundless prospects.
