CryptoCom has become an official partner of the Ultimate Fighting Championship, only days after announcing a partnership with Formula 1.
The giant sports brand UFC has signed to a fight kit partnership with the cryptocurrency exchange CryptoCom, according to a press release shared with CryptoPotato.
As a result, the trade venue’s logo will appear on fight clothing (shorts, shirts, and hoodies) worn by UFC fighters.
Furthermore, the exchange will be the sole owner of the rights to UFC’s newly-created sponsorship category, “Cryptocurrency Platform Partner.”
This partnership, according to Kris Marszalek, co-founder and CEO of the trading platform, is a “historical moment” that will “accelerate the world’s shift to cryptocurrency.”
“This is just the beginning of a long relationship with UFC, and we are looking forward to what we will build together.” – he added.
The UFC relationship comes just a few weeks after the firm revealed another significant partnership with Formula 1.
The exchange was named the Global Partner and Inaugural Partner of Formula One’s Spring Series, and its logo will be shown at every race for the rest of the season.