Consulting company Capgemini has released a report showing that with the current tech winter, consumer interest in metaverse remains high.
The metaverse and its potential utility continue to hold sway in consumers’ minds despite tumultuous market conditions over the previous year. Over three-quarters of consumers anticipate that their interactions with brands and people will be impacted by the metaverse, according to data from a recent survey by Capgemini, a business and technology strategy advisor.
This also applies to businesses, as seven out of ten think that immersive experiences and the virtual reality will set them apart from their competitors in terms of customer service.
For the report’s analysis of metaverse competency, interest, and impact, 1,000 organizations and 8,000 consumers from 12 countries were surveyed. Three-quarters of the 380 consumers who self-identified as ” metaverse-experienced,” and who said they actively participate in the metaverse were included in the mix.
Data showed that 93% of the polled consumers expressed interest in the metaverse. Of them, 51% declared that as the metaverse became more available to them, they would use it.
In order to advance, the “consumer-facing metaverse” must address issues like privacy and accessibility, according to Charlton Monsanto, global immersive experiences offer leader at Capgemini.
The metaverse has transformative potential, and consumer interest in it is still high. The biggest obstacles to consumer communication for tech-savvy brands continue to be education and accessibility for emerging technologies.
The survey also touched on the type of metaverse interactions consumers look for, to which 43% of respondents said they would like to interact with friends and family.
This was followed by interactions with colleagues (39%), gaming-related experiences (33%), and commercial activity (28%).With such a focus on connectivity, the metaverse has seen an increase in social gatherings that promote connectivity, like festivals and concerts.
Even entire countries have started using the metaverse to preserve their cultural heritage for use by future communities. A billion dollar metaverse development fund will soon be available for use by startups in the field, according to Animoca Brands, a developer of the metaverse.
