Crypto.com and Formula 1 have extended their agreement through 2030, continuing the 2021 partnership that was first formed.
According to a corporate note, during their collaboration, Formula 1 has accumulated 96 million social media followers and reached a total TV audience of 1.5 billion.
In the meantime, Crypto.com has more than 100 million users worldwide, more than ten times as many as it was at the beginning of the collaboration.
The extended agreement strongly emphasizes fan interaction, and Crypto.com intends to launch special events and activations at a few Grands Prix.
Additionally, the company will maintain its position as the Formula 1 Crypto.com Miami Grand Prix’s Official Title Partner, which it has maintained from the competition’s inception in 2022. Steven Kalifowitz, Chief Marketing Officer of Crypto.com:
Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world”
The Crypto.com Showdown, a professional golf tournament in Las Vegas, was sponsored by Crypto.com on December 17.
Top PGA and LIV Golf players competed for a multimillion-dollar prize at the event, fully funded by the platform’s in-house CRO cryptocurrency.
