OSL, a cryptocurrency exchange established in Hong Kong, aims to rebrand as part of its global growth.Â
OSL announced a partnership with Pentagram, a global design firm, to lead a “strategic brand refresh” in a press statement.
The goal of the relationship is to assist OSL in expanding its reach as it continues to grow its services in the digital asset area.
Pentagram has over 50 years of experience developing brand identities and is well-known for its work with brands including Citibank, Mastercard, Reddit, and Slack.
The consultation will help OSL connect with its target audience more successfully and establish a brand presence that stands out in a crowded market.
Jack Tan, OSL’s Chief Marketing Officer, described the partnership as the “creative force” required to increase the company’s global presence, even though specifics of the changes are still unknown.
Tan saw the partnership as a catalyst to “spark fresh ideas” and establish deeper connections with a wider audience.
OSL was granted a license by the Securities and Futures Commission in December 2020, making it one of the two authorized digital asset exchanges in Hong Kong.Â
In addition to being the first cryptocurrency exchange with a license in the area, OSL made history by being the first cryptocurrency company to be included in MSCI Hong Kong’s market-cap weighted index, a prestigious compilation of the top businesses in the area.
This rebranding follows the SFC’s March warning about phony websites pretending to be Hong Kong cryptocurrency exchanges.
On March 4, the SFC warned the public about dubious websites that imitated OSL Digital Securities Limited and another platform called HSKEX, which purported to represent Hash Blockchain Limited.
Users who had trouble withdrawing money reported phony websites, and the SFC’s Suspicious Virtual Asset Trading Platforms Alert List was notified.
OSL has expanded its range of supported digital assets by adding the SOL token of the Solana network to its services for professional investors as part of its continuous expansion.
