The NFT fever is spreading across different walks of life as a fashion and luxury brand Dolce and Gabbana announced an NFT partnership with luxury marketplace UNXD.
Dolce & Gabbana has announced the debut of an exclusive NFT collection in conjunction with UNXD, a digital marketplace powered by the Polygon Network that aspires to be the premier destination for digital luxury and culture.
Collezione Genesi, or Genesis Collection, will be the name of the fashion label’s debut NFT collection. The collection will be shown at Dolce & Gabbana’s upcoming Alta Moda, Alta Sartoria, and Alta Goilleria exhibitions in Venice at the end of August.
According to the press release, the collection focuses on Venice’s deep-rooted artistic traditions.
L’abito dei Sogni, or Dress from a Dream, is the first concept in the collection, which was inspired by a dream by designers Domenico Dolce and Stefano Gabbana.
In the weeks leading up to the Alta Moda, Alta Sartoria, and Alta Goilleria exhibitions, other NFTs from the Collezione Genesi collection will be shown. All will be auctioned exclusively on UNXD.
Dolce & Gabanna’s NFT isn’t the first high-end brand to venture into the NFT industry. A few NFTs will be available from designers participating in Paris Fashion Week, with Gucci believed to be joining the NFT sector as well.
NFTs have stayed robust even as the prices of various cryptocurrencies have fallen, with more and more entries to the market. LABS Group recently merged real estate with NFTs, allowing individuals to invest in its resort using the popular token technology.
As more corporations, organizations, and foundations join the burgeoning market, artists like Muse have proceeded to create more NFTs.
