Barcelona Football Club – or simply Barça – has opted to create a non-fungible token collection depicting legendary moments from the club’s nearly 122-year history.
The endeavour became possible after the team inked a global agreement with Ownix – an NFT marketplace based on the Ethereum blockchain.
The Spanish national team, a symbol of Catalonia and its culture, is one of Europe’s most successful soccer clubs. Unlike many other clubs, FC Barcelona is owned and managed by its fans, known as the Blaugranes. As a result, Barça’s motto “Més que un club” (“More than a club”) seems fitting.
According to an official press release, the soccer team will provide another way for supporters to become a part of the family by allowing them to purchase non-fungible tokens at several auctions held throughout the season.
Importance of FC Barcelona NFTs
The digital collection will recreate important moments in the team’s history, such as presenting the team’s record-breaking 75 trophies in Spain and five UEFA Champions League victories.
Joan Laporta, President of FC Barcelona, stated that the club has one of the largest global fan bases, with over 400 million followers on social media. As a result, he determined that the creation of these non-fungible tokens offers a “unique opportunity to continue building and consolidating the Barça brand.”
Because the Blaugranas are such die-hard followers, purchasing NFTs will allow them to own a piece of their club’s history.
When it comes to FC Barcelona, only one name comes to mind: Lionel (Leo) Messi. Even though the Argentine is no longer a member of the Spanish club, he spent the previous 18 years there, becoming a fan favourite and winning every possible prize.
Following a financial conflict with Barça’s President, Messi joined the multimillion-dollar selection of Paris Saint-Germain in August of this year. Interestingly, his signing bonus included not just fiat monies but also a percentage of the team’s cryptocurrency fan token – $PSG – when he arrived in Paris.
Boca Juniors and NFTs
Boca Juniors, Argentina’s most successful team, has recently considered introducing non-fungible tokens for its followers. The collectibles will be issued by SociosCom, a major worldwide blockchain provider for the sports and entertainment industries. Boca Juniors could earn roughly $10 million as a result of the deal, according to estimates.
In turn, Decentraland – a company that rose to prominence as a result of the popular Play-to-Earn business model – promised to develop a virtual replica of the club’s stadium, dubbed “La Bombonera.” There will be opportunities for fans and players to interact with one another.
